About Lara
Spanish
Native or bilingual
English
Conversational
Italian
Conversational
Experience
- RIMA digitalDigital account managerJune 2024 - Today (2 years and 2 months)Creation of scripts for social media, corporate videos...Social media managementBrainstorming to generate digital strategies and devise marketing campaigns
- PeldañoHead of content for Contact Center HubApril 2022 - June 2024 (2 years and 2 months)Madrid, Spain- Supervision and search for topics for web and print content- Support and execution of internal and client communication plans- Scheduling and organization of content published with the team- Use of tools such as Google Analytics, Semrush, ChatGPT and Hubspot- Organization and execution of content for print magazines- Event coverage and invitations- Search for new industry trends- Text editing in InDesign and WordPress- Photo editing in Canva and Photoshop
- MarketingDirecto.comHead of commercial contentMarch 2021 - April 2022 (1 year and 1 month)Madrid, Spain- Management and publication of content for clients.- Supervision of the commercial department's content.- Development and management of content for internal and client events.- Writing of articles, reports, and interviews.- Content management and optimization (SEO)- Attendance, participation, and coverage of events.- Community manager of @mkdirectoevents- Photo editing in Photoshop.- Text editing in WordPress.
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Education
- ThePowerMBA Program with Specialization in Digital Marketing, Business & Marketing experts - Business ManagementThePowerMBA2023Programa ThePowerMBA con Especialización en Marketing Digital, Business & Marketing experts - Dirección y gestión de empresas
- Master's degree, Digital MarketingInesdi Digital Business School2021Master's degree, Marketing Digital