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Malt Strategy
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Malt Tech Trends 2026
Lara Nicholls FernándezLN

Lara Nicholls Fernández

Consultante Go-to-Market & Marketing Produit (SaaS

€445/day
Paris, FR
0-2 years
marketing produit
Marketing B2B
Stratégie marketing
Content marketing
Go-to-Market (GTM) Strategy

Average response time: 1 hour

About Lara

I help B2B SaaS and tech companies bring products to market by combining clear positioning, targeted messaging, and creative marketing campaigns that help complex products stand out.

My experience focuses on translating technical or operational solutions into engaging marketing initiatives, from go-to-market campaigns and product launches to industry events and customer-facing activations aligned across Product, Marketing, and Sales teams.

I work in English (native), French (fluent), Spanish (native), German (professional proficiency), and Italian (B1), supporting companies operating across European markets through multilingual campaigns and localized marketing strategies.

Available for go-to-market support, campaign execution, and product marketing missions for startups and scale-ups.

  • English

    Native or bilingual

  • French

    Fluent

  • Spanish

    Native or bilingual

  • Italian

    Conversational

  • German

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Scaleway (Cloud provider, Iliad Group),
    Go-to-Market & Product Marketing — B2B SaaS
    TECH
    January 2024 - February 2026 (2 years and 1 month)
    Paris, France
    • Led the repositioning and launch strategy of a flagship Retail white paper.
    Developed product messaging focused on scalability, flexibility, and sustainability (“Pay as You Grow”).

    • Activated multilingual (FR/EN) partner campaigns to expand content reach and visibility.
    Rewrote articles, managed digital publication workflows (Strapi), and amplified distribution on LinkedIn (+1.8K impressions, 50+ engagements).

    • Built and executed the Retail annual marketing communication plan.
    Defined content priorities, social strategy, and editorial calendar aligned with Sales insights.

    • Developed GTM content and campaign concept for an Italian data center launch.
    Collaborated with Product and Sales on messaging, created a localized landing page, and coordinated regional outreach in Italian.

    • Defined targeting and positioning for MELT industry campaigns.
    Analysed sector pain points and translated insights into persona-based messaging and marketing content.

    • Managed marketing activations at major industry events including VivaTech and AI Pulse.
    Built registration and campaign support pages while coordinating communications and performance feedback.
    • Created sales enablement assets supporting strategic account outreach.
    Designed stakeholder presentations and event materials to strengthen pre-event targeting and collaboration with Sales teams.
    Go-to-Market (GTM) Strategy Content marketing Stratégie marketing Positionnement produit
  • Shipup (SaaS tech),
    Go-to-Market & Marketing Campaigns (B2B SaaS)
    TECH
    April 2024 - January 2025 (9 months)
    Paris, France
    • Led multi-touchpoint marketing campaigns supporting product visibility around major industry events (VivaTech, Tech for Retail, Connect Lille).
    Coordinated messaging, customer engagement, and cross-team execution before, during, and after launches.

    • Developed bilingual (FR/EN) campaigns across email, social, and event channels.
    Created conversion-focused assets achieving 30–37% email open rates and driving qualified engagement.

    • Defined industry-specific positioning for retail audiences.
    Translated product capabilities into clear value propositions tailored to fashion and grocery sectors.

    • Supported go-to-market initiatives through partner marketing and content collaborations. (Nosto and Loyoly)
    Delivered webinars, white papers, and co-marketing campaigns aligned with product messaging.

    • Analyzed campaign performance and contributed to post-event pipeline development.
    Shared insights with Sales and Operations teams to improve targeting and follow-up strategy.

    • Managed field marketing execution and budget alignment with business KPIs.
    Content marketing Field Marketing Marketing B2B

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Education

  • Master's in Digital Matketing
    Conservatoire National des Arts et Métiers
    2025
    Master's in Digital Matketing
  • Master's in Advertising Account Management
    Universitat Autónoma de Barcelona
    2024
    Master's in Advertising Account Management
Check out Lara's education

Skill set

Lancement de produit
Field Marketing

Categories