About Lara
Spanish
Native or bilingual
French
Native or bilingual
English
Native or bilingual
Experience
- FreepackersSales and Marketing ExecutiveTRAVEL AND TOURISMSeptember 2017 - February 2022 (4 years and 5 months)Barcelone, SpainFreepackers is an online travel agency specializing in volunteer and internship programs abroad. I work on various missions within the agency:- Sales and customer follow-up: handling new information requests, sending quotes, managing and tracking reservations, invoicing, managing the database with Zoho CRM...- Webmastering: creating and updating the various programs offered on the website, writing articles for the blog, optimizing images and audiovisual content.- Marketing and social media: comprehensive management of social profiles on Facebook, Instagram, and Twitter. Implementation of a global social media strategy with a content calendar and monthly analysis of page performance.- Design and newsletters: creation of marketing tools for program promotion (brochures, online presentations, flyers, posters, and large formats for trade shows and conferences), and design of a monthly information newsletter to promote volunteer projects.- Video marketing: creation and editing of video content for social media, the website, and the brand's blog.www.freepackers.fr
- Zzumo MasWeb design, Social Media & PrintsAGRICULTUREDecember 2017 - February 2021 (3 years and 2 months)Barcelone, SpainZzumo Mas was a fresh juice bar in the city center of Barcelona. In 2017, they entrusted me with the management of their social media profiles and article writing for their blog for almost a year. I also participated in the migration and redesign of their website.After the juice bar closed, they decided to relaunch their brand in 2019 with cold-pressed juices in bottles, with the support of the Hoogesteger group in Holland.In 2020, they entrusted me with the design of labels for their bottles as well as the redesign of their website in line with the brand's new products. The juices are now sold in El Corte Inglés supermarkets, the equivalent of Galleries Lafayette in Spain.www.zzumomas.com
- ColhoogWeb design, development and social mediaARTS AND CRAFTSJune 2018 - December 2018 (7 months)Barcelone, SpainFor the Hoogesteger private art collection, I participated in the creation and development of a custom website built with HTML, PHP, and Bootstrap 3.The collection primarily features original works by classic Dutch artists like Ernst Van Leyden or more contemporary ones like Herman Brood. It also includes works by internationally renowned artists such as Romero Britto.The website functions as a virtual art gallery, allowing potential buyers to preview the artworks and contact the owner to finalize a sale.To showcase the paintings on social media, I managed the Facebook and Instagram accounts for 6 months.www.colhoog.com
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Education
- Master 1 Advertising and Public RelationsUniversidad Complutense de Madrid2014Localisation: Madrid, Espagne Ces quatre années d'études universitaires m'ont permis de découvrir les bases du monde de la publicité et d'apprendre comment fonctionnent les agences de publicité et de relations publiques traditionnelles. Elles ont également développé mon intérêt pour la communication en ligne et les nouvelles technologies. Il s'est principalement concentré sur : - Stratégie marketing - Mix marketing et communication - Analyse du marché - Media Planning - Créativité - Publicité - Relations publiques
- Master 2 Digital Marketing and Social MediaIIMN Barcelona2016Localisation: Barcelone, Espagne Pendant un an j'ai pu me former et spécialiser dans le domaine du marketing digital et la gestion des réseaux sociaux. Domaines principales : - Stratégie marketing digital - Gestion des réseaux sociaux et community management - Google Ads et Google Analytics - Email marketing et gestion CRM