Lara L.

As PO at France Télévisions, I led several strategic projects to improve France TV's mobile and TV applications. I directed major initiatives such as the development of new features for the Paris 2024 Olympics, the integration of new partners to transform France TV into a channel aggregator, and the redesign of the application with the implementation of a design system to enhance user experience.

Key Responsibilities:

- Agile Team Management: Lead and coordinate a multidisciplinary team of 16 developers to ensure the success of mobile and TV projects, while respecting deadlines and quality standards.

- Strategic Project Management: Oversee high-visibility projects, including the integration of new partner channels and preparation of applications for broadcasting the Paris 2024 Olympics.

- Application Redesign: Manage the complete redesign of the mobile and TV application, adopting a design system to streamline development processes and standardize user experience.

- Partner Coordination: Work closely with external partners to integrate new channels and enrich France TV's content offering, while ensuring a smooth and consistent experience.

- Continuous Improvement: Implement regular feedback loops with stakeholders and users to optimize application features and ensure their market success.

As Product Owner within the innovation department of Île-de-France Mobilités, I was responsible for the design, development, and evaluation of new features aimed at improving the experience of public transport users in Île-de-France. My main role was to work closely with development teams to create innovative solutions, tested with a user community before being put into production.

- Product Backlog Management: Define and prioritize innovative features based on user needs, business objectives, and technical capabilities.

- Testing and Experimentation: Design features to be tested in real conditions with a community of testers. Launch experimentation cycles to validate hypotheses before large-scale deployment.

- Performance Monitoring: Analyze user test results and adjust products based on feedback to maximize adoption and impact.

- Tester Community Management: Create and maintain a network of engaged users, organize testing sessions, and gather their feedback to improve products.

- Agile Coordination: Work within multidisciplinary teams (developers, designers, UX/UI, etc.) in Agile mode to ensure the success of iterative deliveries.

- Watch and Innovation: Monitor the latest trends and technologies in the transport and mobility sector to propose innovative solutions that meet user needs and strategic objectives of Île-de-France Mobilités.

LCI is a news channel from the TF1 group, a website, and a news application featuring articles written by the LCI editorial team and videos extracted from and replayed from the TV channel. In January 2022, the LCI app was replaced by the TF1 info app as part of a redesign. The TF1 Info app now also includes news from TF1's TV news broadcasts. I was the Product Manager for this scope for 3 years.

Technical Environment: SCRUM Agility, JIRA, Confluence, ReactNative

• Run of the LCI application

o Roadmap Management

o Bug Management

o Backlog Prioritization

o Feature Prioritization

o Communication with API technical teams and UX design teams

o Facilitation of classic agile ceremonies (daily, demo, retrospective)

• Redesign and run of the TF1 Info application

o UX workshops for interface design

o Roadmap management with dependencies on web and API teams

o Application launch: communication to app stores (Google, Apple, Huawei), CRM campaigns for LCI users, preparation of visuals for advertising partners

o Development of an ASO strategy for app store referencing

o Development of a CRM strategy to engage users upon installation, re-engage dormant users, and optimize the number of users subscribed to notifications

o Co-design of a data platform for visualizing various KPIs (number of installations, uninstalls, engaged user share...) with data teams

o Participation in GDPR workshops for implementing a cookie modal on the app

o Participation in workshops with advertising teams for implementing ad placements on the app

o Implementation of TMS testing to verify the proper functioning of the tracking in place