About Lara
- ESG Project Management & Support: Relieving internal teams in the implementation of sustainability standards, e.g., in preparation for the VS(ME) standard.
- Strategy & Materiality: Structured support for materiality analyses, development of future-oriented and realistic sustainability strategies.
- Sustainability Communication: Creation of sustainability reports (e.g., according to the DNK standard), translation of ESG data into content (website, team posters, customer flyers).
- Top-level experience: Through my work at the sustainability network econsense, I have supported leading DAX corporations with complex ESG challenges.
- In-house experience: At Scout24, I learned how agile digital companies work internally and how sustainability is operationally integrated into existing corporate structures.
- Digital DNA: During my time as Marketing Manager at a digital company, my focus was on managing multidisciplinary teams. I learned to structure data cleanly and lead complex projects to success across departments.
- Entrepreneurial drive: Parallel to my path in sustainability, I have been advising sole proprietors and NGOs in SEO consulting for over 5 years.
- Academic depth: Profound expertise from my Master's degree (M. Sc.) in Sustainability.
German
Native or bilingual
English
Fluent
French
Conversational
Spanish
Conversational
Italian
Basic
Experience
- Scout24 SEOperational Deep Dive ESG & DEIOctober 2025 - December 2025 (2 months)Berlin, GermanyTargeted, two-month in-house station in the Group Sustainability Team to translate theoretical and regulatory approaches from econsense work directly into the operational gears of corporate practice.Focus Areas & Learnings:
- Regulation & Reporting: Active participation in the operational preparation and structuring of CSRD reporting and CCF.
- Creation of an ESG Factbook for communication with rating agencies.
- Interface Competence: Translation of complex ESG requirements into internal and external corporate and ESG communication.
- Practical Transfer: In-depth insight into the real challenges and processes of a publicly traded digital company at the interface of business and sustainability.
- Finding Lara - SEO FreelancerProject Management & Digital Transformation (Focus: Data Structuring & SEO)February 2021 - December 2025 (4 years and 10 months)EuropeAs an expert in Search Engine Optimization (SEO), I help sole proprietors and small businesses optimize their online presence and rank higher in Google. My approach is to guide them through the entire process so that they can ultimately implement and manage basic SEO strategies independently.
- econsense - Forum für Nachhaltige EntwicklungTraineeApril 2024 - December 2025 (1 year and 8 months)Berlin, Germanyeconsense is the sustainability network of the German economy with approx. 50 members from various industries. The goal is to actively shape the transition to a more sustainable economy. Participation in the areas: Climate & Environment, Finance & Reporting, and Human Rights & Value Chains.
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Education
- M. Sc. Entrepreneurship, Sustainability & Social ChangeLinnaeus University2023Master's degree, Entrepreneurship, Sustainability & Social Change
- B. Sc. International EconomicsEberhard Karls Universität Tübingen2019Bachelor of Science - BS, International Economics
Certifications
- Consultant for Sustainable ManagementIU International University of Applied Sciences2024