Lara Ferrer Rodríguez

Adaptation of marketing texts to maintain brand voice and tone across all digital channels.

Planning and execution of social media strategies to increase visibility and engagement.

Brand and marketing content creation → Copywriting, short-form video editing, and graphic design aligned with brand identity and digital trends.

Audience and community management → Interaction, moderation, and community loyalty strategies.

Development and optimization of digital advertising campaigns on Meta Ads, TikTok Ads, and Google Ads.

Data analysis and report generation to optimize campaign performance.

Collaboration with influencers and strategic partners for brand campaigns.

Social media management for multiple brands, including Palma Jetski, Camps, and Port Calanova.

Digital content creation and copywriting for Instagram, Facebook, and TikTok.

Implementation of analytics tools such as Google Analytics, Metricool, and Microsoft Planner.

Development of influencer collaborations to increase brand visibility.

Launch of a membership service for the Jetski Club.

Planning and coordination of events with marketing and sales teams.

Strategic social media management and engagement, combining content, analysis, and creativity to enhance the brand's digital presence. Production and promotion of events aimed at strengthening the community and generating valuable experiences. Optimization of formats like podcasts to boost audience growth and loyalty. Development and implementation of digital and offline marketing campaigns focused on measurable results, visibility, and conversion.