About Lara
- Visual Identity (logo design, graphic charter, visual identity redesign, branding and adaptations on all media...);
- Publishing (magazines and special issues, catalogs, guides, sales brochures, typographic study...);
- Advertising (press ads, posters, display materials...);
- Web design (websites, advertising banners, e-mailing, mobile applications, social networks...);
- Signage (advertising roll-ups, large format posters for stadiums and trade shows...);
- Photography (photojournalism, corporate 'headshot' type, iconographic research…).
- Health (laboratories, hospitals, foundations, learned societies)
- Banking
- Mass retail
- Business consulting
- Notary
- Embassies
- Media
- Sports / Events
- Publishing / Press
English
Conversational
French
Native or bilingual
Experience
- Auchan Retail FranceGraphic DesignerRETAIL (LARGE RETAILERS)September 2018 - Today (7 years and 11 months)Paris, France• Guarantee of the institutional and commercial graphic charter.• Management of the France photo library (visual compilation and image rights).• Creation of internal communication content (HR/employer branding/CSR):- Newsletter mockups, intranet visuals, and Gsite design;- Design of documents and posters for employee "coffre forts";- Creation of recruitment/career testimonials campaigns; creation of checks for awards ceremonies;- Layout and creation of slides for company project conferences (highly confidential).• Press/Events:- Creation of press kits and invitations;- Design of event stands (SIA, Franchise, etc...).
- Fresenius KabiFreelance Graphic DesignerMEDICALMay 2018 - May 2018Paris, FranceCreation of a sales aid for the Fresubin brand for pharmacies. Designed to be placed in a pharmacy, the product promotion becomes a very effective and high-selling marketing tool.Creation of advertising posters (external communication campaign), banners, and social media visuals for various medical devices, sourcing of visuals, HD PDFs for printing.
- EdimarkGraphic DesignerPRESS AND MEDIAFebruary 2018 - April 2018 (3 months)Paris, France• Layout of monthly magazines, final artwork and creation (working with a workflow).• Finalizing daily newspapers, special issues, special editions, supplements....• Prioritizing text (non-breaking spaces, GREP) and ensuring the rhythm of the editorial plan.• Suggesting images, organizing photoshoots, creating drawings, and verifying their distribution rights.Major Clients:Servier, Daïchi-Sankyo, Lilly, AstraZeneca, MSD France, RESMED, Sanofi Aventis, Boehringer Ingelheim France, Bristol Myers Squibb/Pfizer, etc.
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Education
- • Training on InDesign CS6, interactive documents, Edge, Photoshop CS6 and DPS.M2i2014
- • Level II Diploma: Graphic Chain and Multimedia Designer.MARCOREL2005