About Lara
- Visual identity (logo design, graphic charter, visual identity redesign, branding and adaptations on all media...);
- Publishing (magazines and special issues, catalogs, guides, sales brochures, typographic study...);
- Advertising (press ads, posters, display materials...);
- Web design (websites, advertising banners, e-mailings, mobile applications, social networks...);
- Signage (advertising kakemono, large format posters for stadiums and event fairs...);
- Photography (photojournalism, corporate "headshots", iconographic research…).
- Health (laboratories, hospitals, foundations, learned societies)
- Banking
- Mass distribution
- Business audit
- Notary
- Embassies
- Media
- Sports / Events
- Publishing / Press
English
Conversational
French
Native or bilingual
Experience
- Auchan Retail FranceGraphic DesignerRETAIL (LARGE RETAILERS)September 2018 - Today (7 years and 9 months)Paris, France
- Guarantee of the institutional and commercial graphic charter.
- Management of the France photo library (visual compilation and image rights).
- Creation of Internal Communication content (HR/employer brand/CSR):
- newsletter mock-ups, intranet visuals, and Gsite design;- design of documents and posters for employee savings plans;- creation of recruitment/career testimonials campaigns; creation of checks for award ceremonies;- layout and creation of slides for conferences on company projects (highly confidential).- Press/Events:
- creation of press kits and invitations;- design of event stands (SIA, Franchise, etc...). - Fresenius KabiFreelance Graphic DesignerMEDICALMay 2018 - May 2018Paris, FranceCreation of a sales aid for the Fresubin brand for pharmacies. Designed to be placed in a pharmacy, the product premium becomes a very effective and marketable marketing tool.Creation of advertising posters (external communication campaign), banners, and social media visuals for various medical devices, visual research, HD PDFs for printing.
- EdimarkGraphic DesignerPRESS AND MEDIAFebruary 2018 - April 2018 (3 months)Paris, France
- Layout of monthly magazines, pre-press and creation (work with workflow).
- Finalizing daily newspapers, special issues, supplements....
- Prioritize texts (non-breaking spaces, GREP) and ensure the rhythm of the content plan.
- Suggesting images, taking photos, drawing, and verifying their distribution rights.
Key accounts:Servier, Daïchi-Sankyo, Lilly, AstraZeneca, MSD France, RESMED, Sanofi Aventis, Boehringer Ingelheim France, Bristol Myers Squibb/Pfizer, etc.
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Education
- • Formation sur InDesign CS6, documents intéractifs, Edge, Photoshop CS6 et DPS.M2i2014
- * Level II Diploma: Graphic Chain and Multimedia Graphic Designer.MARCOREL2005