About Lara
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Experience
- United Nations Women ProgramWomen Communications - Project volunteerSOCIAL NETWORKSNovember 2024 - March 2025 (4 months)Istanbul, Türkiye• • Led the UN Women Communications during the annual 16 Days of Activism against Gender-Based Violence campaign• • Successfully transforming complex data into compelling social media content that increased campaign visibility and engagement• • Played a key role in crafting insightful interview questions for stakeholders, enhancing the narrative and impact of campaign messaging
- GoodselfFounder & Creative DirectorFASHION AND COSMETICSMarch 2020 - April 2022 (2 years and 1 month)Beirut, Lebanon• • Founded Goodself, a dynamic feel-good platform for women launched during the pandemic, providing insightful articles, interviews, and professional tips across diverse topics.• • Successfully expanded audience reach by creating and producing a short series podcast featuring expert women from various fields, significantly boosting engagement.• • Evolved Goodself into a thriving online marketplace for trending wellness and fashion products, demonstrating entrepreneurial vision and adaptability.
- ABC MallDigital Communications & PR SpecialistFebruary 2018 - March 2020 (2 years and 1 month)Beirut, Lebanon• • Led management of all ABC social media accounts, company website, and mobile app, driving cohesive brand presence and enhanced user engagement.• • Led the successful opening of a brand new mall branch for ABC Group, strategizing and executing targeted activations and marketing campaigns that swiftly exceeded footfall targets within a shorter timeframe than anticipated• • Integrated CRM database with digital and sales activations, developing a targeted segmentation strategy for SMS, email blasts, and push notifications to maximize campaign impact.
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Education
- Professional Digital Marketing DiplomaLebanese American University2020Professional Digital Marketing Diploma
- BS in BusinessLebanese American University2014BS in Business