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Lara C.LC

Lara C.

Social Media Freelancer | Organic, Ads & Design

€560/day
Köln, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lara

As a social media freelancer with over 9 years of agency experience, I help you make your business visible on social media, generate leads, and sustainably increase revenue, so you can fully concentrate on your core business.

My client base is diverse: from other solo self-employed individuals and start-ups to established brands from various industries – including the financial sector, the automotive industry, e-commerce, and the medical field, which comes with special requirements.

I develop social media concepts that suit you, your target audience, and your resources – holistically or modularly in individual sub-areas.

My services at a glance:
🚀 Platforms: Meta (Instagram + Facebook) | Pinterest | TikTok | LinkedIn

Social Media Management
🔸Development of individual social media strategies
🔸Account Management (Postings, Stories, Reels, Highlights, etc.)
🔸Social SEO
🔸Consulting: Community Management
🔸Consulting & 1:1 Coaching

Content Creation & Design
🔸Concept and creation of content
🔸Social Media Graphic Design: Creatives, Reels, Templates, Story Elements
🔸Editorial and topic planning
🔸Photo & Videography

Social Ads & Performance Marketing
🔸Development and optimization of individual campaign strategies
🔸Creation of campaign assets
🔸Tracking & Reporting

Website & SEO
🔸Creation & optimization of websites & landing pages
🔸SEO

🚀 Interested or still have questions? Feel free to get in touch.
  • German

    Native or bilingual

  • English

    Conversational

Can work on-site
Köln (up to 50km)

Experience

  • KONZEPTSOCIAL
    Social Media Consultant & Founder
    SOCIAL NETWORKS
    October 2025 - Today (10 months)
    Köln, Germany
    - Organic Social Media Management
    - Social Ads & Performance Marketing
    - Content Strategy & Creation
    - Photo & Videography
    - Tracking & Web Analytics
    - Website Optimization & SEO
    Performance Marketing Social Media Marketing Social Media Ads Social Media Organic Social Media Content
  • Morefire
    Social Media Consultant
    DIGITAL AND IT
    October 2020 - September 2025 (4 years and 11 months)
    Köln, Germany
    - Conception, implementation, and further development of target group-specific social media strategies along the entire marketing funnel and individual customer journey (paid & organic)
    - Creation of content strategies & monthly editorial plans
    - Creation of reports including continuous optimization on a KPI basis
    - Creation of content and channel audits
    - Strategic use of AI & automation tools
    - Network and cross-topic customer consulting
    - Consulting: Community Management and Building
    - Influencer Marketing: Research and conception
    - Independent project & budget management
    - Evaluation of new social media trends and untapped potentials
  • antwerpes ag
    Junior Social Media Consultant
    DIGITAL AND IT
    June 2019 - September 2020 (1 year and 3 months)
    Köln, Germany
    - Conception, implementation & further development of target group-specific social media strategies in the medical field (paid & organic)
    - Creation of content strategies and editorial plans
    - Creation of reports including continuous optimization on a KPI basis
    - Community management and monitoring of special medical content
    - Network & cross-topic customer consulting
    - Influencer marketing: research & conception

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Education

  • Bachelor of Arts
    Rheinische Fachhochschule Köln
    2019
    Mediendesign (B.A.)
  • Abitur
    Gymnasium Köln
    2014

Certifications

  • Pinterest Success Story 2025
    Pinterest
    2025
    https://business.pinterest.com/de/success-stories/zurbruggen/
    Pinterest Marketing Social Media Campaigns Pinterest Social Media Organic Social Media Marketing Pinterest Ads
  • Meta Certified Creative Strategy Professional Blueprint
    Meta
    2023
    Social Media Campaigns Social Media Strategy Meta Ads Performance Marketing

Skill set

Categories