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Lara Al FarouqLA

Lara Al Farouq

Functional Technical CRM Salesforce Consultant

€500/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lara

Salesforce Consultant specializing in supporting companies with their digital transformation projects. I have built my career around solid technical and functional expertise in the Salesforce ecosystem, allowing me to be involved in the entire project cycle: business needs analysis, solution design, advanced configuration, team support, and post-deployment monitoring.

My experience in various contexts, from startups to large corporations, has enabled me to develop a strong adaptability, a client-oriented approach, and fluid collaboration with technical and business teams.

Rigorous, proactive, and passionate about innovation, I am currently seeking to join new Salesforce projects to continue supporting organizations in optimizing their processes and deploying high-performance solutions.
  • French

    Native or bilingual

  • German

    Fluent

  • Italian

    Conversational

Remote only
Primarily works remotely

Experience

  • indépendante
    Salesforce Consultant
    March 2021 - Today (5 years and 3 months)
    Cormeilles-en-Parisis, France
    • Organization and facilitation of collaborative workshops with the integrator team to gather needs, define user stories, prioritize the backlog, plan sprints, and formalize contractual commitments between the client and the integrator.
    • Design and implementation of scheduled flows for efficient management and processing of user complaints.
    • Development of custom interfaces facilitating online purchases and user cart management.
    • Execution of automated Apex jobs to follow up on abandoned cases and ensure proactive communication on the status of customer complaints.
    • Configuration and administration of the Experience Cloud platform to optimize customer experience.
    • Creation and management of custom metadata tailored to specific project needs.
    • Integration of new features through Apex, Lightning Web Components (LWC), and Visualforce development.
    • Complete Salesforce administration including management of profiles, users, workflows, validation rules, objects, and records.
    • In-depth needs analysis and drafting of detailed functional and technical documentation.
    • Management of data imports and exports using the Data Loader tool.
    • Automation of business processes through the creation of flows and triggers for data updates, notifications, email sending, and document generation.
    • Development and configuration of reports and dashboards for monitoring and steering key indicators.
    Lightning Web Components (LWC) Apex Visualforce
  • SoftSales Consulting
    Functional Salesforce CRM Consultant
    January 2017 - January 2021 (4 years)
    • Gathering requirements for the new workflow and providing analysis and feedback to design a fully scalable solution in collaboration with sales and IT teams.
    • Working with business analysts and end-users to determine screen layouts for new web applications.
    • Maintenance, improvement, and creation of a process builder, workflow, approvals, and flows.
    • Configuring Salesforce applications in Sales Cloud, Service Cloud, and Marketing Cloud.
    • Providing training and support to existing and new employees to improve their skills.
    • Responsibility for data loading using various tools such as Data Loader and Import Wizard.
    • Practicing how to correctly configure and maintain users in the SF Platform.
    • Understanding object architectures and relationship models.
    • Exploring sales, marketing, service, and support applications.
  • SPIE
    Business Analyst - Salesforce Consultant
    January 2017 - January 2021 (4 years)
    Saint-Denis, France
    • Various projects, POC deployment, interfaces (1 EU Org; 7,000 users)
    • Design and management of releases for various modules on: Sales Cloud, Field Service, Community, Analytics
    • Planning, platform adaptation (configuration, setup, backlog in release) and deployment management across France.
    • Creation of training content and participation in several sessions for difficult modules.
    • Design and implementation of interfaces via ESB Magic, Via Talend, etc.: With Siebel, Easyvista, Total tool, etc…
    • Design and development of a bulk data transfer tool via ETL Talend.
    • Continuous audit, and proposals for solutions to correct, improve, and increase deployment capacity: API connections, BULK queries, error handling for APEX methods and classes, and flows, etc…

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Education

  • Master MIAGE
    IAE Lyon – Jean Moulin University Lyon 3
    2015
    Master MIAGE
  • Computer Science Degree
    University Grenoble Alpes – UFR IM²AG
    2012
    Licence Informatique

Skill set

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