Freelancer profile translated to English.
Back to original languageAbout Laolie
Graduated UI/UX designer based in Clermont-Ferrand, I have specialized since 2023 in creating custom digital interfaces for VSEs, SMEs, artisans, and merchants. My expertise covers UI/UX design, responsive web design, visual identity, and digital communication.
I design WordPress websites and e-shops that convert, combining a polished aesthetic with optimized user experience. My work method combines creativity and pragmatism: each graphic element is designed to serve your business objectives and strengthen your brand image.
My added value? Personalized support. I analyze your specific needs and your business sector to create digital solutions tailored to your clientele. For merchants, I develop intuitive e-commerce interfaces that facilitate purchases. For artisans, I highlight your know-how through authentic and impactful visuals.
My services include:
Creation of WordPress showcase and e-commerce sites (with Elementor)
Mobile app design and adaptive interfaces
Development of logos and graphic guidelines
Design of social media content (including TikTok)
Content strategy and SEO optimization
Unlike web agencies, I offer you direct communication with the designer who creates your project, ensuring fluid communication and quick adjustments. Trained in the latest technologies (Figma, Adobe XD), I stay at the forefront of trends while prioritizing the efficiency and longevity of your digital tools.
Formerly a UI designer at Handi Oui, I developed a particular sensitivity to digital accessibility, ensuring that your interfaces are usable by everyone.
As an entrepreneur like you, I understand your challenges and constraints. Let's work together to develop your digital presence with creative solutions that reflect you and that work.
French
Native or bilingual
English
Basic
Remote only
Primarily works remotely
Experience
- UI Design ConceptFounderPUBLISHINGSeptember 2023 - Today (2 years and 9 months)Clermont-Ferrand, FranceAs an independent UI designer, I leverage my expertise to assistVSEs, SMEs, artisans, and merchantsin their digital transformation. My work encompasses user interface (UI/UX) design, web design, and the creation of unique visual identities tailored to each project.Key Achievements:Website and E-shop Creation:Development of custom WordPress platforms, optimized for conversion and SEO, with a user-centric approach.Mobile App Design:Creation of intuitive and aesthetically pleasing interfaces to meet specific end-user needs.Visual Identity:Development of logos, graphic guidelines, and communication materials to enhance the visibility of local brands.Digital Strategy:Support in managing social media (Facebook, Instagram, TikTok) and creating engaging content tailored to their target audience.Methodology:I work closely with my clients to understand their objectives, business sector, and specific needs. Through a personalized and creative approach, I offer solutions that combine aesthetics and performance. Each project is designed to reflect the client's unique identity while adhering to modern design standards.Technologies Used:Tools: Notion, Figma, Adobe Suite, Elementor (WordPress), Yoast SEO.Key Skills:Responsive design, SEO optimization, graphic creation.Results:My projects have enabled my clients to improve their digital presence, increase their online sales, and strengthen their brand image with their target audience.I am passionate about transforming ideas into concrete solutions that bring real added value.
- Handi OuiUI DesignerSOCIAL NETWORKSJune 2023 - July 2023 (2 months)Clermont-Ferrand, FranceDuring this assignment, I contributed to the development of the digital and event visibility of Handi Oui, an initiative committed to inclusion and awareness. My role was to design visual and digital materials aligned with the organization's values while optimizing their impact on the target audience and respecting WCAG standards for visually impaired individuals.Key Achievements:Redesign of the handioui.fr website:Creation of a modern and accessible interface, highlighting the association's activities and events while facilitating navigation for all users.Social Media Management:Graphic design and writing of engaging posts for Facebook, Instagram, and LinkedIn, to increase the reach of awareness campaigns.Event Materials:Design of posters and a professional presentation brochure to promote the association's key events.Video Production:Writing, editing, and production of videos to present the association and announce its events, with a focus on emotional and informative impact.Skills Utilized:UI/UX design for the webVisual communication (posters, brochures)Creative writing adapted for social mediaVideo production (writing, editing)Results:These actions helped Handi Oui strengthen its professional image, attract more participants to its events, and improve its digital presence within its community. My involvement also contributed to making its materials accessible and inclusive, in line with its mission.This experience allowed me to develop a particular sensitivity to social issues and the importance of impactful visual communication.
- TwitchAssistant Community Management ManagerENTERTAINMENT AND LEISUREJanuary 2021 - September 2022 (1 year and 8 months)As an Assistant Community Management Manager, I played a key role in developing and managing the online community, implementing innovative content strategies, and handling interactions with viewers.Main Responsibilities:Stream Organization:Planning and coordination of Twitch streams in collaboration with streamers, including calendar management, topic preparation, and event promotion.Content Strategy:Development and implementation of engaging content strategies tailored to different platforms (Twitch, YouTube, Discord, social media), considering trends and community specifics.Editorial Planning:Creation and management of the editorial calendar, ensuring regular and consistent publication of content (posts, stories, videos, articles) across various channels.Viewer Relationship Management:Community animation, answering questions, managing comments and messages, organizing contests and interactive events to enhance engagement.Live Moderation:Active moderation of streams to ensure a respectful and positive environment, enforcing community rules and managing conflicts.Scene Management:Configuration and optimization of stream scenes (transitions, overlays, alerts) on OBS Studio, ensuring visual quality and user experience.Performance Analysis:Monitoring and analysis of stream and social media statistics (views, engagement, reach) to evaluate the effectiveness of actions taken and identify areas for improvement.
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Education
- UI Designer - Level 6 Title (Bac+3/4) registered with RNCPHuman Booster2023MODULE 1 • CONCEVOIR LES ELEMENTS GRAPHIQUES D’UNE INTERFACE ET DE SUPPORTS DE COMMUNCATION • Réaliser des illustrations, des graphismes et des visuels (Illustrator, Photoshop, LightRoom, Canva) • Concevoir des interfaces graphiques et des prototypes (Photoshop, After Effect, InDesign) • Réaliser une animation pour différents supports de diffusion (storyboard, logiciel d’animation) • Créer des supports de communication (InDesign) MODULE 2 • CONTRIBUER A LA GESTION ET AU SUIVI D’UN PROJET DE COMMUNICATION NUMERIQUE • Mettre en œuvre une stratégie webmarketing • Assurer une veille professionnelle et développer les compétences collectives de son équipe MODULE 3 • REALISER, AMELIORER ET ANIMER DES SITES WEB • Intégrer des pages web (HTML, CSS, SEO) • Adapter des systèmes de gestion de contenus (Wordpress) • Optimiser en continu un site web ou une interface MODULE 4 • COMPÉTENCES TRANSVERSES • Anglais • Communication • Technique de recherche d’emploi
Certifications
- UI DesignerDREETS2023