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Lanyan (lana) HuLL

Lanyan (lana) Hu

AD / LUXURY RETOUCHER / ILLUSTRATOR

€450/day
3 projects
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lanyan (lana)

Hello everyone, 👋

I am a Senior Art Director / Retoucher with over 13 years of international experience (in France, China, and Australia). I have worked on various projects for major brands such as Dior, Moët Hennessy, Nestlé, Monoprix, Carrefour, Lidl, Intermarché, ALDI, Lee, GAP, adidas, and many others.

Key Skills:

Photo Retouching:
- Luxury product & packshot retouching (cosmetics, perfumes, accessories, spirits)
- Meticulous cleaning of surfaces and materials
- Advanced management of reflections, lights, and contrasts
- Color accuracy for digital and print
- Harmonization of large image series
- Efficient workflow for large volumes and tight deadlines

PACKAGING Creation and Development:
Proficiency in graphic design software for end-to-end packaging projects, from initial creation to production file delivery.

BRANDING:
Design and creation of logos, graphic universes, identity redesign, and support variations, graphic guidelines.

ILLUSTRATION:
Creation of custom illustrations, offering a diversity of styles, as well as character design tailored to your needs.

PHOTO PRODUCTION:
Artistic direction for photographic production, staging design, and photo retouching.

Graphic Design for the CHINESE MARKET:
I assist Chinese clients as well as clients looking to develop their presence in the Chinese market, from strategy needs to design, naming, translation, and also in project management.

ADOBE SUITE SOFTWARE, FIGMA

LANGUAGES:French, English, Chinese

Creative, rigorous, and attentive, I would be delighted to discuss your projects!
  • French

    Native or bilingual

  • English

    Native or bilingual

  • Chinese

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Dior
    Senior Retoucher
    LUXURY GOODS
    August 2025 - January 2026 (5 months)
    - Product & Packshot Retouching:

    Precise cleaning of surfaces (dust, micro-scratches, material defects)

    Highlighting noble textures: glass, metal, liquid, paper
    Creating materials with AI

    Adjusting reflections, contrasts, and lighting to enhance the perception of quality

    Strict color accuracy, in accordance with brand guidelines
    - Color grading & visual consistency:

    Harmonization of image series to ensure overall consistency

    Advanced color management (tones, depth, ambiance)

    Adaptation of rendering according to media: print, digital, e-commerce, social networks

    - High-end Compositing & Photomontage:

    Realistic integration of visual elements

    Precise management of shadows, lights, and perspectives

    Creation of credible and elegant final images, without visible artifacts
    Photo Retouching
  • Moët Hennessy
    Retoucher
    LUXURY GOODS
    May 2024 - January 2025 (8 months)
    Paris, France
    High-definition photo retouching of packshots for the Moët Hennessy house, as well as video editing and color grading with DaVinci Resolve.
  • Freelance
    Senior Art Director
    RETAIL (LARGE RETAILERS)
    October 2020 - Today (5 years and 8 months)
    Paris, France
    Creation and concept for FMCG packaging design; Illustration; Brand strategy; Logotype; Key visual; Guidelines
    Packaging Illustration Logo Design Brand Strategy Art Direction

Reviews

4.4

Out of 3 ratings

LionelL

Lionel

LANDSCAPE SARL U

Reviewed on 5/3/2021

M

Maxime

Brocéliande ALH

Reviewed on 4/14/2021

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Education

  • Master's degree in Visual Communication/Graphic Design
    Intuit lab Paris
    2012
  • Bachelor's degree in Visual Communication/Graphic Design
    ECV Paris
    2011

Certifications

  • Motion Design
    Les Goblins
    2023
    Motion Design Adobe After Effects Motion Design Adobe After Effects

Skill set

Categories