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Lancelot DuquesnoyLD

Lancelot Duquesnoy

Founder | Retail Media Expert

€900/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lancelot

Valet de Trèfle assists retail players in structuring and optimizing their Retail Media strategy.

We intervene on two levels:

♣️ Distributors
Creation and development of high-performance Retail Media agencies to enhance their audiences, inventories, and data.

♣️ Brands
Structuring, management, and optimization of their Retail Media strategy to maximize their performance with distributors.

Our approach combines strategic vision, operational structuring, and a demand for performance.

Valet de Trèfle offers a clear understanding of a complex ecosystem — and concrete levers to make it a growth engine.

Available for consulting, structuring, and operational support missions.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • Valet de Trèfle
    Founder | Retail Media Expert
    CONSULTING AND AUDITS
    January 2026 - Today (5 months)
    Valet de Trèfle assists retail players in structuring and optimizing their Retail Media strategy.

    We intervene on two levels:

    ♣️ Distributors
    Creation and development of high-performance Retail Media agencies to enhance their audiences, inventories, and data.

    ♣️ Brands
    Structuring, management, and optimization of their Retail Media strategy to maximize their performance with distributors.

    Our approach combines strategic vision, operational structuring, and a demand for performance.

    Valet de Trèfle offers a clear understanding of a complex ecosystem — and concrete levers to make it a growth engine.

    Available for consulting, structuring, and operational support missions.
    Retail Media Business Strategy
  • Bubble Média
    Director of Bubble Advertising Agency
    RETAIL (SMALL BUSINESS)
    January 2026 - Today (5 months)
    Creation of the agency, structuring of the offer, and commercialization.
    Advertising agency in the HRI sector.
    E-commerce Retail Media Business Strategy
  • Heineken
    eRetail Media Manager
    AGRICULTURE
    January 2019 - December 2025 (6 years and 11 months)
    e-Commerce Missions
    - Management of the e-Retail Media team and skills development (2 permanent contracts, 2 interns)
    - Development of the long-term e-Retail Media strategy across different e-Commerce channels in synergy with brand, media, and network managers;
    - Management of relationships with the media agency and distributor agencies;
    - Implementation and management of shopper synergies with different media teams to achieve a "one media" vision;
    - Business monitoring and implementation of corrective actions with brand, media, and commerce teams;
    - Market, category, brand, and competitor analysis;
    - Budget management and continuous performance optimization;
    - Client and Agency Relations: Intermarché, Carrefour, E.Leclerc, Auchan, Système U, Uber Eats, Deliveroo, Amazon, Cdiscount, Eazle, Milliet, Cozigou...

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