Lancelot Duquesnoy

Valet de Trèfle assists retail players in structuring and optimizing their Retail Media strategy.

We intervene on two levels:

♣️ Distributors

Creation and development of high-performance Retail Media agencies to enhance their audiences, inventories, and data.

♣️ Brands

Structuring, management, and optimization of their Retail Media strategy to maximize their performance with distributors.

Our approach combines strategic vision, operational structuring, and a demand for performance.

Valet de Trèfle offers a clear understanding of a complex ecosystem — and concrete levers to make it a growth engine.

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Available for consulting, structuring, and operational support missions.

Creation of the agency, structuring of the offer, and commercialization.

Advertising agency in the HRI sector.

e-Commerce Missions

- Management of the e-Retail Media team and skills development (2 permanent contracts, 2 interns)

- Development of the long-term e-Retail Media strategy across different e-Commerce channels in synergy with brand, media, and network managers;

- Management of relationships with the media agency and distributor agencies;

- Implementation and management of shopper synergies with different media teams to achieve a "one media" vision;

- Business monitoring and implementation of corrective actions with brand, media, and commerce teams;

- Market, category, brand, and competitor analysis;

- Budget management and continuous performance optimization;

- Client and Agency Relations: Intermarché, Carrefour, E.Leclerc, Auchan, Système U, Uber Eats, Deliveroo, Amazon, Cdiscount, Eazle, Milliet, Cozigou...