Freelancer profile translated to English.

Description

Creation and optimization of Google Ads & Meta Ads campaigns, SEO, lead generation, performance monitoring: I support companies that want to develop sustainable and business-oriented digital visibility and acquisition.

I particularly work with demanding players: finance, real estate, insurance, e-commerce, and growing companies.

🚀 What I can handle

✔️ Creation, takeover, and optimization of Google Ads campaigns (Search, Performance Max, lead generation, local campaigns...)

✔️ Creation of Meta Ads campaigns

✔️ Audit and deployment of acquisition-oriented SEO strategies

✔️ Conversion funnel optimization: landing pages, forms, CTAs, user journeys

✔️ CRM / emailing structuring to better convert your prospects

✔️ Management of agencies, freelancers, or internal resources

✔️ Clear reporting, performance analysis, and actionable recommendations

🎯 Goal: to create a profitable acquisition system for you, that meets your challenges and helps you convert visitors into customers.

💡 Why work with me?

✔️ +7 years of experience in digital marketing

✔️ Experience in a competitive and regulated environment at Sofidy

✔️ Experience in mass retail, e-commerce

✔️ Adaptability to different stakeholders according to their maturity (managers, executives, and independents)

✔️ Dual strategic + operational skill: I think, I build, I execute

✔️ Strong results culture: leads, profitability, performance

✔️ Autonomous, rigorous, and reliable in project management

✔️ Fluid communication and educational approach

I can be involved for a one-off need (audit, permanent replacement, account takeover) as well as for long-term support.

If you are looking for a senior, involved, and results-oriented freelancer, let's discuss your challenges!

Industry field of expertise

Languages

French
Native or bilingual
Spanish
Conversational
Italian
Basic
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 10km), Juvisy-sur-Orge (up to 10km)

Sofidy
SEO and Business Consultant - Freelance
REAL ESTATE
January 2026 - Today (7 months)
Évry, France
SEO Consultant & Strategic Management

Context & Challenges
Supporting a major player in real estate investment on a highly competitive market. Mission focused on organic channel growth, lead generation through online subscriptions, and structuring SEO management compatible with strong regulatory constraints.

Strategic Responsibilities
• Definition of SEO strategy according to business objectives
• Prioritization of actions with the highest traffic/lead impact
• Management of the SEO agency and coordination of internal stakeholders
• Construction of acquisition-oriented editorial roadmaps
• Supervision of external copywriters and quality control
• On-page optimizations and internal linking reinforcement
• Content validation with compliance teams
• Performance analysis, weekly reporting, and recommendations

Results
• +30 strategic content pieces published
• Google's 1st page for the competitive query "SCPI"
• SEO better aligned with commercial objectives
• Structured management in a demanding environment
SEO SEA Digital Marketing Lead Generation Google Ads
Sogecrèche
SEA Consultant - Freelance
PUBLIC SECTOR
April 2026 - Today (4 months)
Digital Acquisition & Google Ads (SEA) Performance Consultant

Context & Challenges

Supporting a group in the early childhood sector (private nursery networks) in optimizing their digital acquisition, with a primary focus on Google Ads.

Managing over 15 geo-targeted campaigns, each with dedicated budgets, requiring fine-tuned management and continuous optimization to maximize qualified lead generation (pre-registrations) at a local level.

Objectives: ensure campaign profitability, improve local targeting accuracy, and structure reliable and actionable performance monitoring.

Strategic Responsibilities

Audit of existing Google Ads campaigns and associated landing pages
Performance analysis (CPC, CTR) and identification of optimization areas
Management of +15 geo-targeted campaigns with fine-tuned budget control per zone
Continuous campaign optimization (structure, search themes, targeting, bids, ads)
Improvement of tracking and conversion monitoring
Creation of regular reports for clear, performance-oriented monitoring
Strategic recommendations to improve profitability and scale campaigns
Advice on SEO and landing page optimizations to improve overall conversion
Google Ads Local Google Ads Campaigns SEA Local SEO
Les petits soins Delph
SEA Consultant - Freelance
HEALTH AND WELLNESS
April 2026 - Today (4 months)
Local Acquisition & Google Ads Performance Consultant

Context & Challenges

Supporting an independent beauty institute to develop its local clientele, increase online bookings, and reduce its reliance on word-of-mouth. The objective: to build a sustainable, profitable, and measurable digital acquisition system within a targeted catchment area.

Strategic Responsibilities

Audit of digital presence and local competition
Optimization of the Google Business Profile listing (photos, categories, reviews)
Design and launch of local Google Ads Search campaigns
Structuring of conversion tracking (calls, forms, online bookings)
Continuous optimization of bids, audiences, and ads
Creation of clear reports
Google Business Profile Google Ads SEA Local SEO Local Google Ads Campaigns