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Lana LutzLL

Lana Lutz

Branding & Design Expert

€800/day
Berlin, DE
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Lana

Strategic Designer & Creative Brand Specialist
As a design strategist and entrepreneur, I support founders and companies in developing strong brands and innovative products.

My focus is on sustainable corporate management, strategic product development, and the creation of aesthetically valuable, user-centered solutions.

With experience in branding, product development, and marketing, I guide projects from idea to market launch – always with the goal of combining economic and social impact.

My passion is co-creating a better world through clear visions, bold design decisions, and empathetic leadership.
  • German

    Native or bilingual

  • English

    Fluent

  • Japanese

    Basic

  • French

    Basic

Can work on-site
Berlin (up to 50km), Hamburg (up to 50km)

Experience

  • Shirozo GmbH
    Co-Founder
    October 2022 - Today (3 years and 8 months)
    Berlin, Germany
    We offer construction management with quality assurance and system in the areas of civil engineering and MEP. We bring together suitable employees and projects. All our employees act solution-oriented, remain calm in stressful situations, coordinate efficiently and communicate diplomatically. We provide replacements in emergencies and are the contact person for all cases.
    Team Leadership Employee Hiring Project Management Branding Business Management
  • Zombie Puppies
    Co-Founder
    April 2021 - March 2024 (2 years and 11 months)
    We developed a strategic battle card game and launched it successfully on Kickstarter. You can buy it here
    Product Development Marketing Branding Crowdfunding Business Management
  • LanaKono Design & Product Development
    Consultant Brand Strategy & Design
    January 2020 - Today (6 years and 5 months)
    Berlin, Germany
    I am supporting companies to be more efficient and thus successful in communication and marketing. Therefore we are defining the core brand values and setting up the structure to spread the word about it to as many people as possible. With my experience in design, marketing and entrepreneurship I know the challenges and will find a solution.

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Education

  • FH Salzburg
    Master of Arts in Business
    2015
  • Fachhochschule Hannover
    Bachelor of Arts (BA)
    2011

Skill set

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