Freelancer profile translated to English.
Back to original languageAbout Lamya
Quadlingually professional with 7 years of international experience in hospitality, brand experience, Learning & Development, and business development, complemented by research on international consumer behavior.
I have developed a 360° view of the sector by collaborating with hotel operators, brands, real estate developers, and academic stakeholders in Europe and America on projects related to expansion, performance, customer experience, pre-opening, and brand deployment.
Analytical and execution-oriented profile, capable of connecting strategy and operations, combining intercultural sensitivity, commercial vision, and operational excellence. I seek to contribute to international development, transformation, and growth projects in dynamic and multicultural environments.
French
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Italian
Fluent
Can work on-site
Paris (up to 50km)
Experience
- Accor Academy FranceL&D | Training Delivery & Project ManagementHOSPITALITYMay 2025 - Today (1 year and 3 months)Ámsterdam, NetherlandsPromotion, commercialization, planning, and implementation of Learning & Development programs for a portfolio of 150 franchised and managed hotels in Belgium, Luxembourg, and the Netherlands, with a strategic focus on business development in Belgium, brand excellence, and support for hotel openings.
- Acted as a business partner for hotel management teams (General Management, People & Culture) to identify development needs and deploy training plans aligned with business priorities.
- Designed and facilitated face-to-face training sessions in Accor hotels for multicultural operational teams in French and English (+20 on-site missions): upselling, complaint management, brand culture, and service excellence.
- Analyzed performance indicators using digital tools and prepared reports to support regional management (Monday.com, Excel, data extraction and analysis).
- Developed commercial proposals and customized training solutions for pre-opening and rebranding projects, aligned with growth and development objectives (e.g., AI training applied to F&B, Pullman repositioning projects).
- Co-led two international strategic talent development programs (+6 months): INSPIRE and Sales Expert Program (BeNeLux, United Kingdom, and Eastern Europe).
- Managed the complete cycle of over 50 L&D projects: contracts, external provider coordination, LMS, communication, satisfaction reporting, and invoicing.
- Contributed to the operational excellence of Accor Academy through process optimization, creation of commercial materials, implementation of digital tools, and onboarding/training of international external trainers on Accor brands.
- LVS ACConsulting Cross-cultural Brand Deployment | Hospitality & Real EstateHOSPITALITYFebruary 2024 - Today (2 years and 6 months)París, FranceAdvising hotel operators, real estate developers, and academic stakeholders on brand deployment, service standard alignment, and operational consistency in pre-opening and development project contexts.
- Participation in brand expansion projects within hybrid hospitality and real estate environments (branded residences), linked to positioning, experience, and brand consistency challenges.
- Design and facilitation of training in 3 languages for real estate brokers: commercial pitch workshops aimed at HNWI international clientele (ELLE Residences Miami – Buenos Aires).
- Conducted asset visits, competitive benchmarking, and analysis of consistency between destination, positioning, and brand (e.g., Armani Casa Pompano Beach).
- Conducted operational diagnostics to identify deviations between brand standards and operational execution, delivering recommendations for performance optimization and training programs (e.g., Maison ELLE Amsterdam).
- Design and implementation of scalable operational tools (SOPs, Brand Experience Books, service frameworks) to ensure consistency, transferability, and reproducibility of concepts on an international scale (Maison ELLE Paris).
- End-to-end production of events for educational and commercial purposes: launch of ELLE Residences in the Parisian market — concept, design, supplier coordination, and end-to-end management.
- Maison ELLE ParisOperational Brand Experience Manager – Lifestyle Boutique Hotel (Opening Project)TRAVEL AND TOURISMDecember 2022 - February 2024 (1 year and 2 months)París, FranceRole created for the opening of the first hotel under a mid-market brand (ELLE). Key operational liaison between the brand owner (Lagardère) and the hotel operator (Valotel), ensuring brand positioning, standards, and experience consistency in a product development context.
- Designed and launched new brand experiences aimed at revenue diversification, aligned with the brand's 3 pillars and adapted to local and international clientele: business plans, partnership development, design, launch, and performance monitoring (e.g., Colorimetry Workshops).
- Led the end-to-end customer experience: VIP client management, e-reputation, issue resolution, and continuous service improvement. Implemented a Digital Guest Directory, contributing to the hotel's ranking within the Top 100 on TripAdvisor in Paris (#88/1873).
- Created and developed the events department from scratch: supplier selection, contract negotiation, P&L management, KPI tracking, business development, and creation of marketing materials.
- Served as the primary on-site contact for international investors: presentation of the product, concept, and development strategy adapted to multicultural stakeholders; creation of commercial narratives and visit materials with the interior designer.
- Assumed Duty Manager responsibilities in the absence of management (operational Saturdays / Assistant for a 3-month period without a General Manager), ensuring operational continuity and team coordination.
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Education
- Business & Marketing Management in Luxury Tourism, Fine Food and WineINSEEC Business School2021Master Degree Topic thesis: how can food be promoting the cultural identity and sustainably develop an area in a context of globalization? Developing & Marketing fine food brands Marketing of Luxury services Wine & spirits Management Brand communication and advertising in a luxury context New trends and consumer behavior in travel & tourism Law applies to wine industry Sourcing & supplier management E-Business & CRM
- Cross-Cultural Management Communication & EventsESTRI2020Trilingual Master degree in English, Spanish and French Crisis Management in cross cultural context Communication applied to foreign countries Event creation and management Interpretation (FR - ES + ES - FR / FR - EN + EN - FR)
Certifications
- Luxury Attitude CertificateIFG2021