Freelancer profile translated to English.
Back to original languageAbout Lamyaa
As a specialist in the deployment of digital transformation programs, I support organizations in implementing IT projects with 14 years of experience around Salesforce technology.
The core of my expertise is built on 3 pillars:
- Client consulting and support with a solid techno-functional background and mastery of Salesforce modules in business analysis and technical implementation.
- Definition and implementation of architecture and solution design in compliance with IT urbanization principles and best practices for integration into the existing application landscape.
- Project management at 3 levels: strategic, managerial, and operational throughout the project phases, from scoping to post-implementation support.
My role is to ensure project success by providing solutions, innovations, and aligning Business objectives with IT deployment challenges. A mission that cannot be accomplished without a managerial spirit that values people and their place in the organization to build collective intelligence, allowing the whole to be greater than the sum of its parts.
French
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- GENERALISquad Lead - Senior Business AnalystBANKING AND INSURANCEFebruary 2023 - Today (3 years and 4 months)Paris, FranceSalesforce Scope: SALESFORCE FSC, Experience Cloud, Marketing Cloud, Distributed Marketing, Analytics, APIContext: Leading the Customer Insight/Efficiency Squad Roadmap
- Roadmap Definition: Macro Scoping of Needs, Cost Estimation, and Work Breakdown
- Release Management: Facilitating techno-functional workshops
- User Journey Design and Application Solution Design/Implementation
- Design Authority / Co-Architecture Instance Approvals
- Implementation Monitoring and Governance Instance Facilitation, Orchestration,
- Acceptance Testing Monitoring and Facilitation
- Hypercare and Change Management Support
- AFPAHead of Front Office & Urbanization DepartmentEDUCATION AND E-LEARNINGMay 2020 - December 2022 (2 years and 7 months)Paris, FranceLeading an IT Redesign Program (Portal, CRM, Marketing, iPaaS):- Macro Scoping: Existing Application Mapping, Ideation, Needs Matrix- Solutions Benchmarking- 3-Year Roadmap Definition (New Solution, Cloud Migration, Decommissioning)- Tender Management and Vendor/Provider Selection- Implementation of a Front Office Digital Platform based on Salesforce CRM and Liferay DXP Cloud- Establishment of an Urbanization and Design Authority Unit
- AKTO - FAF.TTCRM Project Manager / Client IT ManagerEDUCATION AND E-LEARNINGMay 2016 - May 2020 (4 years)Île-de-France, FranceStudy Manager | Since December 2019Context: Merger of 5 OPCO structuresIT Scope: Front – Back office – BI and Flows- Coordinate and lead the work of all IT stakeholders in the Studies Department- Mapping of existing IT systems- Participate in IT audit: benchmarking and recommendations on application and organizational aspects- Participate in the definition of the IT Roadmap / alignment with strategic objectives- Definition and monitoring of the project portfolioClient IT Manager – 1.5 yearsIT Scope: B2B/B2C CRM, Customer Portal- Supervise and coordinate the work of all Client IT stakeholders- Lead internal and external teams.- IT Project Management / Project and AMS MonitoringCRM Project Manager – 2.5 years- CRM / Salesforce Lightning Implementation Project: B2C – B2B - Community.- IT System Redesign Project for FASTT (Social Action Fund for Temporary Work)• Existing IT Audit / Roadmap• CRM Solutions Benchmarking and Vendor + Integrator Selection• Management and monitoring of external / internal resources• Definition of technical architecture and CRM deployment (Standard + Apex + Lightning component + Web Services…)• Organization of acceptance testing / Training / Change Management• Implementation of the AMS monitoring process
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Education
- Master of ManagementIAE Pau-Bayonne2008Master Management et Système d'Information
- Master's Degree (Bac+4) in Management, Finance OptionHEM Business School2006Maîtrise (Bac+4) en Management Option « Finance »
Certifications
- Salesforce Certified AdministratorSalesforce2014
- Salesforce Certified AdministratorSalesforce2014