Lamine S.

As a project manager at WAGNER Communication, a 360° agency, I support our clients from strategy to execution. I manage complete print, digital, and event projects: branding, visual identity redesign, creation of showcase or e-commerce websites, content production (photos, videos, motion design), media and social media campaigns. I analyze each need to propose adapted, effective solutions aligned with the client's vision. I organize resources (graphic designers, developers, copywriters, external partners) to ensure quality, adherence to deadlines, and budget. As a true facilitator, I manage client relationships and ensure the overall consistency of each project. My goal: transform ideas into concrete and impactful actions to generate visibility, notoriety, and growth. I work with rigor, creativity, and responsiveness, adapting to the challenges and ambitions of each company.

As a freelance art director for Nike, I had the opportunity to conceive and execute the Black and Gold visual concept, featuring Olympic medalists Ladji Doucouré and Eunice Barber. My role involved developing the complete art direction for the project, creating digital and print visuals that combined power, elegance, and performance, reflecting the brand's premium image. I directed the photo shoots, defined the creative lines, and supervised graphic production, in collaboration with Nike's marketing and communication teams. This project highlighted sporting excellence and the Black and Gold identity through an impactful campaign, deployed across various media, aiming to inspire the sports community and enhance brand visibility among its target audiences. This experience allowed me to express my creativity in an exceptional environment, while adhering to high aesthetic and strategic requirements.

As the Publishing Director for Garenne Editions, I lead the editorial strategy and development of the publishing house. I support content creators, experts, and authors in the conception, writing, and publication of their ebooks and print books. I also publish history books, cookbooks, and children's books, ensuring the editorial, graphic quality, and commercial relevance of each publication. My role includes selecting projects, coordinating editorial teams, graphic designers, and printers, as well as implementing appropriate distribution and marketing strategies. My goal is to offer readers enriching books and authors comprehensive support, from idea to publication.