Freelancer profile translated to English.
Back to original languageAbout Lamine
Do you want to structure or delegate your business development, generate more B2B opportunities, and improve your conversion rate?
Senior Account Executive with 12+ years of experience in business development, I support startups, SMEs, and ETIs in building a high-performance sales machine:
- Structuring Sales processes (prospecting, qualification)
- Pipeline development (demonstration, negotiation, and closing)
- Securing growth.
Expertise:
Sales Structuring
- Implementation of Sales processes and Sales Playbook
- CRM structuring, pipeline, dashboards
- Sales management optimization
Support for Sales Teams
- Funnel structuring and conversion rate improvement
- Implementation of sales methods throughout the cycle
- Assistance with closing & account development
- Implementation of renewal, upsell, and cross-sell strategies
- Onboarding and skills development for teams (SDR, BDR, AE, AM)
- Implementation of sales management rituals
Use case:
At Seeqle (HR Tech SaaS), I contributed to the company's growth from €35K to €700K in annual revenue, in a context of strong growth (3 → 22 employees), by structuring sales processes and developing new strategic accounts.
Key Results:
- +65 new B2B accounts acquired in 2 years
- Average deal size: increased from €12K/year to €35K/year
- Projects signed up to €150K in annual revenue
- +30% annual sales growth
- +40% conversion rate on demos thanks to advanced qualification
Objective:transform your sales organization into a sustainable growth engine.
French
Native or bilingual
English
Fluent
Arabic
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- Seeqle – HR Tech (SaaS)B2B Sales Structuring & Performance - Senior AEHUMAN RESOURCESJanuary 2020 - Today (6 years and 6 months)Paris, FranceMission:Structuring the Sales function, managing complex sales cycles, and supporting teams in a high-growth context.Context:60% operational / 40% management3 → 22 employees - €35K → €700K annual revenue (in 2 years) - €2M Raised1. Structuring and optimizing Sales processes
- Complete structuring of the B2B sales cycle (hunting → closing → expansion)
- Implementation and optimization of HubSpot CRM (pipelines, dashboards, KPIs, forecasting)
- Creation of a Sales Playbook (methodology, scripts, objections, processes) facilitating onboarding
- Pipeline and revenue forecasting reliability through weekly rituals (Pipe Reviews)
- Optimization of invoicing and payment processes (Stripe)
👉 Client Value:Scalable internal processes with better visibility and reduced time-to-deal.2. Sales & Operational Management- Targeted B2B prospecting and advanced qualification
- Conducting business value-oriented demonstrations
- Negotiation, closing, and deal securing
- Post-sales follow-up and long-term account development
- Contribution to go-to-market, offers, and pricing
👉 Client Value:sales acceleration, shorter cycles, better conversion.3. Results & Business Impact- Acquisition of +65 new B2B accounts through pure hunting (average deal size €35K/year)
- Finalization of projects with €100K/€150K annual revenue
- Deployment of upsell/cross-sell strategies ensuring continuous revenue growth
- Consistent achievement and surpassing of sales objectives (+30% YoY) through a consultative, ROI-oriented approach
4. Support & Skill Development- Operational support for Account Executives & Account Managers
- Transfer of prospecting, closing, and key account management methods
- Structuring of sales standards and management rituals
- BCdiplomaPre-Sales Process & B2B Lead GenerationEDUCATION AND E-LEARNINGJanuary 2020 - September 2020 (8 months)Paris, FranceMission:Structuring pre-sales, generating qualified leads, and performing commercial qualification upstream of sales cycles.Pre-Sales Structuring & Activation
- Scraping, enriching, and structuring B2B databases
- Launching email and phone campaigns (processing 600+ qualified leads/month)
- Target segmentation and nurturing scenarios
Qualification & Sales Support- Advanced prospect qualification (challenges, budget, timing)
- Preparation of opportunities for demonstration and closing phases
- Support for the Sales Director in client discovery and offer structuring
Results & Impact- +40% conversion rate on demos
- Direct contribution to sales funnel efficiency
- Company representation at major trade shows and events
- Lyra NetworkKey Account Development & B2B ProspectingE-COMMERCEMay 2019 - December 2019 (7 months)Paris, FranceMission:B2B business development, qualification of strategic accounts, and generation of opportunities upstream of sales cycles.Prospecting & Business Development
- Identification and qualification of key accounts (SMEs, large accounts)
- Multi-channel prospecting: phone, email, LinkedIn
- Presentation of offers and needs qualification upstream of technical demonstrations
- Structuring initial commercial exchanges and scheduling qualified appointments
Strategic Account Management- Contacting and conducting commercial exchanges with the largest client in the portfolio (+€500K – Eiffel Tower Operating Company)
- Understanding business challenges and coordinating with internal teams
Network & Commercial Visibility- Development of professional network at major events:
- VivaTech, Paris Retail Week, Mayors' Congress of the North
- Company representation with institutional and private stakeholders
Results & Impact- Contribution to feeding the sales pipeline
- Skill development in selling complex FinTech solutions
- Strengthening commercial credibility with large accounts
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Education
- Specialized MasterSorbonne University2019Master spécialisé - Commerce international avec les dernières technologie
- Master 2CCI - Chamber of Commerce and Industry2018Master 2 en Management des entreprises technologiques
Certifications
- Advanced CRM & Sales Strategies CertificationHubspot2024