Freelancer profile translated to English.
Back to original languageAbout Lamine
💡 Copywriter | Cold Email B2B SaaS & Lead Generation | Email Automation & Acquisition
🚀 I help B2B SaaS companies secure qualified appointments through personalized cold emails and automated sequences that deliver concrete results.
Are you developing a SaaS tool and your outbound campaigns aren't reaching their full potential? I structure targeted sequences that speak to the right ICPs, overcome objections, and convert.
📈 Recent Results – HR SaaS Startup
- Creation of a 5-email outbound sequence targeting 150 ICP leads (CTO and HR Manager):38%open rate,12%response rate, and8 qualified appointmentsgenerated.
- Tools used: Instantly, Scrappy ICP, and dynamic personalization.
- Method: AIDA frameworks, anti-spam hooks, and clear CTAs.
- Campaign optimization:+30%conversion rate in 3 weeks.
🎯 What I Do
- Writing outbound cold emails (AIDA, PAS, 4P frameworks).
- Setting up automated sequences: onboarding, follow-up, nurturing.
- Creating landing pages and acquisition messages.
- A/B testing, tracking, and continuous iteration.
- Working on ICPs, personas, objections, and offers.
⚙️ Tools
I adapt to your tools: Lemlist, Instantly, Apollo, HubSpot, Scrappy ICP (lead generation), etc.
💬 What My Clients Appreciate
- Direct, no-nonsense language.
- Strategy + execution (not just a simple 'writer').
- Deep understanding of the B2B sales cycle.
📩 Ready to boost your campaigns?
👉 Request afree auditof your current sequence: structure, hook, CTA... Let's see what's holding you back!
French
Native or bilingual
Bambara
Native or bilingual
Remote only
Primarily works remotely
Experience
- Diakha Shop — Acquisition & marketing automatiqueWriting & Email Automation – E-commerce Online StoreJune 2022 - Today (4 years and 1 month)Rouen, France
- Creation of the online store (design, layout, product pages) with a strong UX focus.
- Activation ofautomated email sequencesfor customer onboarding, cart abandonment, and upsell: personalized strategy, segmentation.
- Result:Improved customer retention and conversion ratesvisibly over several years.
- Startup SaaS RH — Booster de campagnes outboundCopywriter & B2B Email ConsultantFebruary 2022 - July 2025 (3 years and 5 months)Rouen, FranceCreation and optimization of a 5-message cold email sequence addressed to 150 ICP leads (CTO & Head of HR).
- Result:38% open rate, 12% response rate, 8 qualified appointments generated.
- Continuous optimization:+30% conversion rate in 3 weeksthanks to A/B tests, anti-spam hooks, and personalized CTAs.
- Tools used: Instantly, Scrappy ICP, dynamic personalization. Approach based on theAIDA + 4P framework.
- DOLFI Formation — Correction et réécriture techniqueTechnical Writer – CAD/CAM Software TrainingJune 2022 - June 2022 (1 month)Paris, France
- Writing, proofreading, and rephrasing of two PDF training guides for AutoCAD & SketchUp.
- Objective: create accessible, educational, and easily understandable content for beginners.
- Result: documents redesigned for optimal use in technical training.
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Education
- Copywriting / MarketingLes CopywriteurLes copywriting Cette formation, dispensée par deux experts en copywriting, a été une immersion totale dans les rouages du métier. Chaque jour, je m'y suis investi pleinement, pratiquant assidûment le copywriting de haut niveau. Mon objectif : exceller dans ce domaine afin de répondre de manière optimale aux attentes de mes futurs clients.
- Business Creation. Online CommerceEcom RevolutionLanceurs d'entreprise - Établir son projet de commerce en ligne (e-commerce / dropshipping)
Certifications
- Pixel CertificateIFA Marcel Sauvage2023
- Copywriting TrainingLes Copywriters2022