Freelancer profile translated to English.
Back to original languageAbout Lamia
Digital Project Manager, I manage CRM, marketing automation, and 360° campaigns from start to finish: from scoping to results measurement.
Four years of experience between B2B tech (Dassault Systèmes, Alcatel-Lucent Enterprise) and FMCG (Unilever: Magnum, Ben & Jerry's, Miko, Carte d'Or), across three countries and five markets. Salesforce, Adobe Campaign, Eloqua on one hand; Meta, TikTok, Snapchat, and agency coordination on the other.
Specifically: +54% campaign performance for Magnum, 150 MQL per campaign at Alcatel-Lucent, 50,000 contacts restructured in Adobe Campaign with +30% conversion. Certified Prince2 and Agile PM.
I primarily work with startups and SMEs that have tools in place but lack the corresponding processes. This is exactly what I enjoy building.
French
Native or bilingual
English
Fluent
Arabic
Fluent
Spanish
Conversational
Korean
Basic
Can work on-site
Paris (up to 30km)
Experience
- The magnum ice cream company/UnileverMedia and Digital Project ManagerRETAIL (LARGE RETAILERS)February 2025 - April 2026 (1 year and 2 months)Rueil-Malmaison, France
- Portfolio of 5 consumer brands:Magnum, Ben & Jerry's, Miko, Carte d'Or.
- Management of 360° campaigns(TV + digital + retail media) from brief to launch, in coordination with Havas Media, creative agencies, and internal brand teams.
- Performance:+54% campaign performance vs. 2024, by reallocating budgets towards the most effective formats per brand.
- Influencer Marketing:Managing influencer campaigns with specialized agencies (Ngage, for example), from creator sourcing to brief, content validation, and performance tracking. Activating native formats on TikTok, Snapchat, Insta, Youtube (including TTCX, for example), to produce scalable creator content and feed paid social and organic campaigns.
- Digital Activation:Deployment of Business Managers for Meta, TikTok, Snapchat, Twitch, YouTube, and Pinterest, with the relaunch of creative workshops with the platforms.
- Transition Management:Migration of 100% of digital accounts in 3 months during an agency change, without campaign interruption.
- Team Skill Development:Design of a media training program rolled out to the 5 brand teams.
Context: FMCG environment, short cycles, multiple campaigns in parallel. - Maison de la nutrition des PyrénéesDigital ConsultantHEALTH AND WELLNESSDecember 2024 - January 2026 (1 year and 1 month)Pau, FranceDigital presence overhaul: complete redesign of the association's brand identity and online presence, from positioning to launch.
- Visual Identity & Branding
Brand redesign: positioning, graphic charter, tone of voice, and application across all materials.- Editorial Strategy & Social Media
Creation of the LinkedIn page and editorial line, content production: +300 followers in one month.- WordPress Showcase Site & SEO
Design and launch of the website, search engine optimization (structure, keywords, content): ~80 visits/day.Skills employed:branding · visual identity · WordPress · SEO / natural referencing · editorial strategy · LinkedIn · content marketing · digital project management - Alcatel lucent enterpriseMarketing Project ManagerTELECOMMUNICATIONSMay 2023 - December 2024 (1 year and 7 months)Antwerp, Belgium• Definition and management of marketing plans for the Swiss/Austrian markets(segmentation, targeting, budget, KPIs, ROI).• Execution of email campaigns via Eloqua and Salesforce and multichannel digital campaigns, generating 20 to 150 MQLs per campaign.• Performance analysis and campaign optimization, contributing to +169% results in 2023 vs. 2022.• Improvement of ROI by +18% and email open rate by +25%.
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Education
- Specialized Master in Project and Program ManagementSkema Business School2026PMO et gouvernance de projet, e-commerce, gestion de projet agile, outils de projet, mégaprojets
- Double Degree Master in Digital Marketing and Data AnalysisEMLV and IIM2022Certifications Webanalytics, Google Ads, Google Analytics, Ads Meta. SQL, HTML/CSS, Python
Certifications
- Prince 2Peoplecert2025
- Agile PMAPMG2025