Lamia H.

Graduated with a Master 2 in Marketing and Business Development from Audencia Business School. With my experience in luxury cosmetics, I am a young entrepreneur specializing in strategic marketing, content strategy, customer relations, as well as event conception and organization. As a brand creator and founder of several other projects, particularly in the restaurant industry, I can also assist you in creating your business plan by conducting rigorous market research.

I support companies/brands in their communication and content strategy.

I also contribute to strategic thinking for brand and/or product creation.

My skills:

- Market research: analyzing the market in which you operate: the situational environment, the macro-environment, competitive offerings, demand...

- Marketing MIX (Product, Price, Promotion, Place): analyzing and evolving your product/service according to the market.

- Marketing strategy: defining or redirecting your marketing strategy to align with the market, your internal organization, and your company's objectives.

- Brand platform writing

- Name creation - naming - baseline

- Writing texts for websites or brochures

- Creative support for graphic designers to ensure consistency of visual identity and web design with the strategy

- Consulting on offerings (product, including innovation, or service)

My Experience:

- Shiseido Group: Perfume Product Development, Elie SAAB Le Parfum, Girl of Now, Alaia Parfums

- Wonderbox, creators of dreams: Strategic Marketing

- Independent for 3 years