About Lamia
English
Conversational
Arabic
Native or bilingual
Chinese
Conversational
Spanish
Conversational
Experience
- AR RestaurantsMarketing & Brand Strategy Project ManagerAGRICULTUREMarch 2024 - June 2025 (1 year and 3 months)Definition of the application's positioning and concept. B2B market research and offer construction (business model, pricing). Brand identity development. Creation of strategic materials (pitch deck, mockups).
- INSEECMarketing TrainerJanuary 2024 - March 2025 (1 year and 2 months)Paris, FranceTraining in social media strategy (Bachelor's degree). Support in creating digital strategies. Performance analysis & optimization (GA4, AB Tasty, Clarity).
- La Compagnie des AnimauxFreelance Consultant in Social Ads Strategy and Market ResearchJanuary 2022 - January 2024 (2 years)Paris, FranceDevelopment and management of Social Media strategies (Meta, Instagram, LinkedIn). Optimization of campaigns focused on awareness, leads, and conversion. Performance analysis & KPI management (CPC, ROI, conversion rate). Market research, competitive benchmarking & opportunity identification. Use of data tools (Google Analytics, Meta Ads Manager, Semrush, GA4).
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Education
- Master of Business Development, Marketing OptionPigier
- MBA Expert in Digital MarketingMe digital school2022
Certifications
- Google AnalyticsMY digital school2022