Freelancer profile translated to English.
Back to original languageAbout Lamia
With 5 years of experience in digital marketing, my main expertise is the complete management of advertising campaigns on Google Ads and Meta Ads. My goal is to help you maximize your return on investment and increase your online visibility.
What I offer:
- In-depth audit of existing accounts to identify improvement opportunities.
- Creation and management of tailor-made campaigns adapted to your business objectives.
- Continuous optimization of ads to improve conversion rates and reduce cost per acquisition.
-> Google Ads (Pmax, Search, Display, Shopping, Discovery, Youtube) & Meta Ads (Awareness, Traffic, Advantage +)
- Detailed performance analysis with clear reports and recommendations for next steps.
-> Google Analytics 4 & Data Studio
Why work with me?
- Personalized approach: every business is unique. I take the time to understand your specific needs to develop tailored strategies.
- Total transparency: you will receive regular reports on your campaign performance and the actions taken.
- Commitment to results: my main mission is to contribute to achieving your goals.
By collaborating with me, you benefit from cutting-edge expertise in traffic acquisition, proactive campaign management, and a dedicated partner for your company's growth.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- BOTANICE-COMMERCE TRAFFIC MANAGEROctober 2023 - Today (2 years and 8 months)Archamps, FranceManaged the acquisition strategy for the e-commerce site botanic.com: Creation, optimization, and management of campaigns:1. Social Ads (Meta, Instagram & Pinterest)2. Google Ads (Search, Display & PMAX)3. Geotargeted campaigns (drive-to-store)Managed the retargeting strategy - CriteoManaged budgets for all campaignsAnalyzed and monitored campaign performance (GA4)Managed the Google My Business accountManaged tracking tags - Google Tag ManagerManaged acquisition campaigns for Médor et Compagnie®: Managed Google Ads campaignsManaged and integrated product feed (Lengow & Google Merchant Center)Implemented a tracking plan (website undergoing redesign)
- CULLIGAN FRANCEB2B & B2C TRAFFIC MANAGERMarch 2021 - September 2023 (2 years and 6 months)Versailles, FranceManaged the qualified lead acquisition strategy (B2C & B2B) for Culligan: Setup, optimization, and management of Social Ads and Google Ads campaigns for the French and Swiss marketsManaged the affiliate strategy with four agenciesManaged the retargeting strategy (Criteo)Reported and monitored acquisition campaign spendingDaily analysis and monitoring of our campaign performanceProject manager for the SEO strategyManaged the Google My Business accountGoogle Tag Manager: tracking tag management
- RADIANCE MUTUELLE GROUPE MALAKOFF HUMANISCOMMUNICATION ASSISTANTSeptember 2019 - August 2020 (11 months)Chambéry, FranceCreated email marketing campaignsCommunity management (Meta & Instagram)Graphic design for digital & print materialsManaged Google Ads campaignsManaged the Google My Business account
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Education
- Master's in Digital MarketingINSEEC2020MARKETING DIGITAL