Lamaidie Ongemba Dienga

I am currently collaborating with a startup specializing in handmade textiles for babies aged 0 to 6 months. My role involves developing the communication strategy from the brand's inception, establishing a consistent and impactful presence across various digital channels, including a WordPress site, Instagram, and Facebook.

I create and implement comprehensive communication and marketing strategies, encompassing brand promotion, editorial planning, and the creation of tailored visual and textual content. My objective is to differentiate the brand from the competition while highlighting the artisanal quality and premium nature of the products.

I focus on enhancing the creator's product by telling the story behind each piece, emphasizing the handmade craftsmanship, and building a cohesive visual and emotional universe. This includes showcasing the design, softness, and exclusivity of the items to appeal to the target clientele (high socio-economic status, expectant parents, gift-givers).

In summary, my work involves building a strong and differentiating brand image from the launch, combining digital strategy, creative marketing, and storytelling to promote both the brand and its unique products.

• Management and animation of social media (Facebook, Instagram).

• Development and implementation of a B2B & B2C editorial plan.

• Creation of digital content adapted to target audiences (posts, visuals, storytelling).

• Audit and optimization of digital strategy (website and social networks).

• Development of human, warm, and attractive communication for an innovative startup.

• Social media management (Instagram, TikTok): content, planning, +30% followers

• Organization of 5 choirs: rehearsals, performances, auditions

• Creation of visuals, videos, newsletters, presentations

• Coordination of teams and artistic partners

• Performance tracking: engagement, reach, growth

• Competitive monitoring and content adaptation