Freelancer profile translated to English.
Back to original languageAbout Lalla
Are your salespeople lacking qualified leads?I design Inbound acquisition systems for B2B companies.
A 12-month content strategy structured by funnel stage (TOFU→MOFU→BOFU), clear mapping by acquisition channel, lead magnets designed to convert, MQL/SQL scoring, and nurturing sequences that turn leads into ready-to-buy prospects.
My approach is based on a marketing-sales SLA: shared qualification criteria, processing times, and transfer rules. A complete system that aligns your teams — not just content.
Result: your salespeople receive prospects who have already understood your value.
French
Native or bilingual
English
Fluent
Can work on-site
Paris (up to 50km), Lyon (up to 50km), Nantes (up to 50km), Lille (up to 50km), Toulouse (up to 50km)
Experience
- LT consultingB2B Inbound Strategy ConsultantMarch 2025 - Today (1 year and 3 months)Design of acquisition systems for B2B companies: content strategy, lead scoring, marketing-sales alignment.
- Positive YouB2B Marketing & Acquisition ManagerSeptember 2021 - Today (4 years and 9 months)Puteaux, FranceMarketing Department. Target audience: HR Directors, companies with 250-10000 employees.Strategy & AcquisitionDesign and deployment of a complete Inbound acquisition system: content strategy structured by customer segment and maturity level, lead scoring, marketing-sales SLA, automation workflows.Results over 4 years+400 MQL/year, 15% MQL→SQL conversion, 30-35% of marketing-sourced revenue, Database of +11K qualified contacts, Traffic x5.6Events & VisibilityManagement of presence at major B2B trade shows (HR Solutions, Préventica) and national PR campaigns (BFM Business, BFM TV, LCI, Capital, Challenges, ANDRH).ManagementSupervision of a team of 4 people (SEO, content, community management, web marketing) and management of partner agencies (Ads, PR)
- Université Paris-Est Créteil (UPEC)DIGITAL COMMUNICATION PROFESSORMarch 2021 - Today (5 years and 3 months)Créteil, FranceModule on digital communication for Master 2 students (35 students/session).
- "Digital Strategies" Module: analytics, brand management, social media, content marketing
- Project supervision: development of 360° communication plans
Reviews
Claude
Claude
Reviewed on 4/3/2025
I reached out to Lalla for help with my strategic positioning and to optimize my lead generation. Thanks to her advice, I'm already seeing concrete results! Thank you Lalla!
J
Julie
Julie Terrien
Reviewed on 3/27/2025
Always a pleasure to work with Lalla! Thank you for your attentiveness and efficiency, which I really needed!
Recommendations
YD
+3
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Education
- Master in SME Management - Digital Business OptionUNIVERSITÉ PARIS-EST CRÉTEIL2017
- Bachelor's Degree in Commerce and International BusinessUNIVERSITÉ PARIS-EST CRÉTEIL2015
Certifications
- Search Engine Optimization (SEO)BILKHER - SEO Consultant2020
- Public RelationsEdissio2019