Freelancer profile translated to English.

Description

Hello! 👋🏼

I am Lalatiana, passionate about product design and art direction.

My previous experiences have allowed me to master the design processes for B2B and B2C apps and websites, from discovery to delivery.

I have also worked on numerous print & web communication materials.

I specialize and primarily work on interface design and visual identity.

🚀 UI - UX Product Design (mobile & web)

- User research: User interviews, Personas,

- Ideation: Workshops, Benchmarking, Storyboarding, User maps

- Design: User flows, Low Def. / High Def. Wireframes, Mockups, Prototypes, User testing, Acceptance testing

- Design system: Component inventory, behaviors, specifications

- Design Sprint

- No code

✨ Art Direction

- Visual identity: Logos, graphic charter, identity card, etc.

- Showcase Websites, Banners, emailing, newsletters, social media assets

- Print Posters, flyers, invitations, flyers, brochures...

- Photography, Editing, assembly

👩🏽‍💻 Tools mastered

- Design: Figma, Balsamiq, Sketch, Photoshop, Illustrator, InDesign, Classroom

- Prototype: Figma, MarvelApp, Principle, Invision

- Organization & Communication: Notion, Slack, Keynote, Office Suite,...

Languages

English
Conversational
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

GLADY
Product Designer
ENTERTAINMENT AND LEISURE
September 2019 - October 2022 (3 years)
Lead/First designer on the Wedoofood product (meal vouchers). Creation of B2B and B2C platforms and an application from scratch.

Redesign of the new Glady platform which brings together all employee benefits.
User Research User Testing Wireframing Prototype Workshop Facilitation UI Design Mobile Design Figma Benchmark Competitive Intelligence Mockup Design Design System
Figaro Classifieds
Product Designer
SOCIAL NETWORKS
January 2017 - September 2019 (2 years and 8 months)
Apprenticeship Product Designer at Viadeo
-Design and creation of the new Viadeo application from the start of the project to its release
- Redesign of Viadeo website screens Desktop and Responsive

- Delivery of wireframes and mockups
- Prototyping and animations
- Design Acceptance Testing
- Creation and evolution of Design System
-Close collaboration with other designers, Android and iOS developers, and POs (agile methodology)
- User testing
-Design Sprint
- Trends, graphic research, benchmarks, competitive intelligence
-Workshop facilitation
-Quantitative surveysProduct Designer Apprentice at Viadeo - Design and creation of the new Viadeo application from the start of the project to its release - Redesign of Viadeo website screens Desktop and Responsive - Delivery of wireframes and mockups - Prototyping and animations - Design Acceptance Testing - Creation and evolution of Design System - Close collaboration with other designers, Android and iOS developers, and POs (agile methodology) - User testing - Design Sprint - Trends, graphic research, benchmarks, competitive intelligence - Workshop facilitation - Quantitative surveys
Skills: Design Thinking · Usability · Product Development
Viadeo
Junior Art Director
SOCIAL NETWORKS
September 2016 - December 2016 (3 months)
Paris, France
Junior Art Director Apprenticeship
-Design and create visually appealing print and web materials (surveys, white papers, emailing, landing pages, etc.) from brief to final delivery
- Deliver designs that meet specific technical requirements (size, format, medium, etc.)
-Work in close collaboration with other designers
-Use and evolve Viadeo's corporate guidelines
-Stay up-to-date with the latest trends.
-Deliver functional web and print designs ready for immediate use or integration.
Art Direction User Experience Design Email Marketing Graphic Design Infographics gif