Freelancer profile translated to English.
Back to original languageAbout Laila
Dynamic and creative professional, passionate about digital marketing. My experience has allowed me to lead complete projects, from website redesign to the implementation of influence strategies, including event organization, media coordination, and social media campaign management. Autonomous, rigorous, and with excellent communication skills, I place user experience and brand consistency at the heart of all my actions.
French
Native or bilingual
English
Fluent
Spanish
Fluent
Can work on-site
Paris (up to 10km)
Experience
- HappyCurlsDIGITAL STRATEGY CONSULTANTSeptember 2024 - Today (1 year and 9 months)
- Gathering, analyzing needs, and managing a recovery strategy:identifying friction points in the customer journey, implementing recovery actions that increased website traffic by 20% and revenue by 12%.
- Website Redesign:UX and SEO optimization with the goal of increasing the conversion rate by 20% in 6 months.
- Managing the production of marketing materials:coordinating creative briefs with 3 service providers, managing the schedule, and supervising the quality of deliverables.
- Optimizing costs and adjusting agreementswhich led to a 12% increase in margin. Negotiation of 7 new strategic distribution agreements.
- GRDFDIGITAL MARKETING PROJECT MANAGERSeptember 2022 - September 2024 (2 years)92000 Nanterre, France
- Supervising and managing 5 service providers:writing briefs, monitoring production steps, supervising the quality of deliverables, adherence to deadlines and budgets.
- Coordinating stakeholdersand planning workload.
- Creating and managing digital campaigns:defining objectives and budget, developing strategies, monitoring, and implementing improvement actions (+26% conversion rate).
- Managing the improvement of an internal CRM:gathering and analyzing user needs, defining functional objectives, feasibility study, writing specifications, and coordinating with technical teams.
- Monitoring competition and digital trends:conducting benchmarks and implementing actions to enhance campaign effectiveness.
- Tracking KPIs and recommending strategic actions:using Excel to track campaign performance, presenting results in PPT format to the management team, and proposing optimization recommendations.
- Groupe SiGMADIGITAL MARKETING PROJECT MANAGER - EVENTSSeptember 2021 - February 2022 (5 months)Malta
- Defining a marketing strategyfor B2B event promotion.
- Developing a Facebook Ads strategythat increased ad reach by 32%.
- Creating and managing marketing content:planning, production, and publication on LinkedIn, Instagram, and Facebook, resulting in a 7% increase in engagement rate.
- Creating newsletters via HubSpot and analyzing performance:average CTR of 4%.
- Tracking KPIs via Google Analytics and Excel:formalizing results to guide marketing decisions.
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Education
- Double Master Digital Marketing & Data AnalyticsEMLV2024
- Bachelor's Degree in Management with a specialization in Innovation ManagementIAE Limoges2021Licence de Gestion option Management de l'innovation