Description

12+ Years of Experience | Mobile Growth | High-Conversion Copywriting

I am a results-driven Digital Marketing Specialist with over 12 years of experience, including 4 years based in London working for global giants like eBay and high-growth startups.

My background combines technical precision with creative storytelling to help brands scale across international markets.

Whether you need a comprehensive App Store Optimization (ASO) strategy or high-quality English-to-Italian content, I deliver professional excellence rooted in a deep understanding of both British and Italian business cultures.

My Core Expertise:

Mobile Marketing & ASO: 6+ years specializing in App Store Optimization and Paid Acquisition (Apple Search Ads & Google App Campaigns). I turn apps into top-ranking assets by increasing organic downloads and optimizing ROAS.

High-Impact Copywriting & Blogging: From SEO-optimized articles to persuasive ad copy, I write content that engages users and converts. I specialize in tech, e-commerce, and digital marketing niches.

Expert Translations (EN IT): Having lived and worked in London for 4 years, I provide native-level translations that aren't just accurate but culturally adapted for the Italian market (Localization).

Digital Strategy: SEO, Social Media management, and Affiliate Marketing—I have a 360-degree view of the digital funnel.

Why work with me?

Proven Track Record: Experience with Tier-1 brands like eBay.

International Mindset: I understand the pace and standards of global markets.

Versatility: I can handle your app growth, write your blog, and localize your entire website

Languages

English
Fluent
Italian
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Luisa via Roma
App Marketing lead
E-COMMERCE
July 2021 - May 2026 (4 years and 10 months)
Rome, Italy
Leading the app growth at LuisaViaRoma from acquisition to engagement and retention:
- Budget management
- Planning and overseeing the performance of app acquisition campaigns (Meta shopping catalogue ads, Apple Search Ads, Dynamic Yields)
- Responsible for retention campaigns (push notifications and in app messaging) leveraging Airship
- ASO (App Store Optimisation) defining the strategy to get more visibility on app stores and acquire new organic users
- Planning and testing mobile customer journeys (via Airship and Dynamic Yields) to offer users a more personalised and relevant shopping app experience
Apple search ads App store optimization Content marketing Mobile marketing
Touchnote
Growth Marketing Manager
E-COMMERCE
November 2019 - December 2020 (1 year and 1 month)
London, United Kingdom
TouchNote is a tech scale up based in London and the only subscription based card sending app. I was responsible for the acquisition of new members in the UK, Australia and Canada leveraging ATL and BTL channels:
- TV
- Paid Search Google and Bing
- Social Media
- Apple Search Ads
- Google Universal App Campaigns
- App Store Optimisation
- Affiliate Marketing
Main responsibilities:
- Drive mobile growth through campaigns optimisation and agency management in order to meet targets
- Acquisition of new customers in the UK and ROW
- Briefing studio team on creatives
- People management - Direct report Junior Growth Marketing Executive
- Budget Management

YOY Achievements:
+110% Sign ups
+67% Trials
+90% Members
-45% CPS
-22% CPT
-16% CPM
Apple search ads Content marketing Social media Growth hacking