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Laila El AsriLE

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Freelancer profile translated to English.
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About Laila

Senior Business Engineer and business development consultant, I work with SMEs, mid-cap companies, and large accounts to accelerate their commercial growth and secure their revenue.

With 14 years of experience, primarily in the fields of professional training, consulting, data, and AI, I have managed complex sales cycles, opened new strategic accounts, and contributed to projects generating millions of euros in revenue.
  • French

    Native or bilingual

Can work on-site
Paris (up to 50km)

Experience

  • LEPONT LEARNING (2.8 M€)
    SENIOR BUSINESS DEVELOPER
    EDUCATION AND E-LEARNING
    January 2021 - January 2025 (4 years)
    Levallois-Perret, France
    • Animation, development, and retention of a client portfolio (CAC40 and SBF 120 companies) Sectors: banking/insurance/mutuals/transport
    • Participation in defining the company's commercial policy
    • Responsible for the commercial development of POEC and POEI schemes with OPCO Atlas
    • Inclusive training programs Business Data Analyst for women in partnership with OPCO ATLAS and Pôle emploi - Referent for the POEC Data Analyst 2021 project in 2022, training over 200 women.
    • Responding to tenders
    • Participation in marketing campaigns with Hubspot.
    Project references - New businesses opened: BNP PARIBAS €100K,
    SWISSLIFE €80K, OPCO ATLAS €1M
    Responding to Tenders / OPCO Schemes B2B Commercial Development Sales Excellence Business Development / Sales Engineering Go-to-Market Strategy
  • LE MONITEUR FORMATIONS (CA 3 M€) / GROUPE INFOPRO DIGITAL
    BUSINESS DEVELOPER
    July 2018 - December 2020 (2 years and 5 months)
    Antony, France
    for professionals in the construction sector
    • Development of a client and prospect portfolio.
    • Growth of activity within my existing portfolio and acquisition of new clients.
    • Marketing of catalog-based training and customized in-company training, for the LE MONITEUR FORMATIONS brand - Info Pro Digital Group
    Project references - New businesses opened: BNP PARISBAS €60K, RATP €80K, CREDIT AGRICOLE €95K
  • VALTECH TRAINING (CA
    BUSINESS DEVELOPER
    January 2014 - December 2018 (4 years and 11 months)
    Price, SA, Australia
    • Promote training and market all consulting and Valtech project offerings to IT and HR departments.
    • Develop the client portfolio
    • Identify and prospect new accounts
    • Manage the sales cycle from prospecting to contracting
    • Ability to propose genuine training programs and services to clients tailored to their coaching and support needs. Enter and update commercial databases
    Project references - New businesses opened: BNP PARIBAS €150K,
    CREDIT AGRICOLE €80K, GROUPAMA G2S €95K

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Education

  • GROWTH MARKETING x
    ECOLE LION -MARIA SCHOOL
    2025
    GROWTH MARKETING x
  • MASTER ENTREPRENEURSHIP
    MANAGEMENT BUSINESS UNIT
    2006
    MASTER ENTREPRENEURIAT

Skill set

Categories