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Laila E.LE

Laila E.

WordPress & Shopify Expert | Redesign | UI/UX

€450/day
Bruxelles, BE
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laila

Months online. No sales. A website nobody finds.

This is the reality for thousands of entrepreneurs who have a website but not one that works for them.

One of my clients sold handmade wooden interior accessories.
A great product. Real demand. But their website hadn't generated any sales for months.
48 hours after launching the new website I created? First order. Then another. And it didn't stop.

Same story for my jewelry client: online store launched, sales started coming in where her old site hadn't converted anything.

This isn't luck. It's web design built to sell, not just to exist.

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WHAT I CREATE

WordPress and Shopify websites designed to convert: professional design, optimized speed, smooth checkout process, SEO integrated from the ground up.

Redesign of existing underperforming websites: I diagnose what's blocking your sales and rebuild so every visitor has a real reason to stay and buy.

Turnkey e-commerce store creation: from product setup to the payment tunnel, including logistics integrations.

Google Ads and Meta Ads campaigns to send qualified traffic to your site and maximize your return on investment.

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WHAT THIS CHANGES CONCRETELY

→ Handmade wooden accessories: 0 sales for months → first sales in less than 48 hours after launch
→ E-commerce jewelry: store created → sales from the start
→ Skincare brand: Google Ads → €800 generated for €300 invested
→ Photo studio: WordPress redesign → +40% traffic
→ Hair salon: website created → +50% online bookings
→ 20+ WordPress and Shopify sites created · Client rating 4.8/5

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Do you have a website that doesn't convert, an e-commerce project to launch, or a store to create from scratch?

Feel free to contact me.
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Bruxelles (up to 50km), Lille (up to 50km), Liège (up to 50km), Luxembourg (up to 50km)

Experience

  • Cookingo
    Digital Marketing
    September 2025 - December 2025 (3 months)
    Website redesign, sales increase of over 50% in a few weeks.
    New revenue milestone achieved
    WordPress WordPress Site Website Redesign UI/UX Design
  • NABIL BARDANI
    Google Ads & E-commerce Strategy Consultant
    January 2025 - September 2025 (8 months)
    Bruxelles, Belgium
    🎯 Mission: Launch online sales for a Korean skincare brand via Google Ads

    Context:
    High-end Korean cosmetics brand with no established e-commerce presence. Objective: generate initial online sales and prove the viability of the digital channel.

    Strategy Deployed:
    ✅ Market audit and competitive analysis (keywords "Korean skincare", "Asian beauty", "K-beauty face care")
    ✅ Google Ads campaign setup (Search + Shopping + Display)
    ✅ Ultra-precise audience targeting: women aged 25-45, interested in Korean beauty, premium care
    ✅ Product page optimization and conversion tracking with Google Analytics 4
    ✅ A/B testing on ad visuals and messages
    ✅ Daily adjustments to maximize ROI

    Concrete Results:
    🚀 First online sales generated within the 2nd week
    📈 Exceeded the brand's initial sales targets
    💰 Cost per acquisition progressively optimized (-30% in 3 months)
    ✨ Validation of the brand's e-commerce potential in the Belgian and French markets

    Tools Used: Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio
    Google Ads Campaign Online Advertising Advertising Web Marketing Strategy SEA
  • Studio Lab Photo Fun
    WordPress Web Developer & SEO
    RETAIL (SMALL BUSINESS)
    February 2023 - June 2023 (4 months)
    Bruxelles, Belgium
    🎯 Mission: Complete redesign of the showcase website to modernize online presence and increase sales

    Context:
    Outdated, slow, poorly ranked WordPress showcase website. Objective: create a modern experience that converts visitors into customers.

    Accomplishments:
    ✅ Complete design redesign: modern and clean interface reflecting the brand identity
    ✅ On-page SEO optimization: restructuring of the architecture, optimized tags, enriched content
    ✅ Improved user experience: intuitive navigation, strategic call-to-actions
    ✅ Loading speed optimization: from 6s to 1.8s (Google PageSpeed 90+/100)
    ✅ Responsive design: smooth experience on mobile, tablet, and desktop
    ✅ Integration of contact forms and appointment booking system
    ✅ Training of the team for autonomous website management

    Measurable Results:
    📊 Increase in organic traffic from the first weeks
    💼 Significant growth in contact requests and sales
    ⚡ Loading time divided by 3 = improvement in bounce rate
    📱 +40% visits from mobile

    Tools Used: WordPress, Elementor, Yoast SEO, Google Analytics, Google Search Console
    WordPress Site Creation WordPress SEO Web Designer Showcase Website Creation WordPress Expert

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Education

  • WordPress Web Design Certification
    WordPress
    2018
    Wordpress Développement
  • TOSA WordPress Certificate
    WordPress
    2016
    Web Master

Skill set

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