About Laila
French
Native or bilingual
English
Fluent
Experience
- CookingoDigital MarketingSeptember 2025 - December 2025 (3 months)Website redesign, sales increase of over 50% in a few weeks.New revenue milestone achieved
- NABIL BARDANIGoogle Ads & E-commerce Strategy ConsultantJanuary 2025 - September 2025 (8 months)Bruxelles, Belgium🎯 Mission: Launch online sales for a Korean skincare brand via Google AdsContext:High-end Korean cosmetics brand with no established e-commerce presence. Objective: generate initial online sales and prove the viability of the digital channel.Strategy Deployed:✅ Market audit and competitive analysis (keywords "Korean skincare", "Asian beauty", "K-beauty face care")✅ Google Ads campaign setup (Search + Shopping + Display)✅ Ultra-precise audience targeting: women aged 25-45, interested in Korean beauty, premium care✅ Product page optimization and conversion tracking with Google Analytics 4✅ A/B testing on ad visuals and messages✅ Daily adjustments to maximize ROIConcrete Results:🚀 First online sales generated within the 2nd week📈 Exceeded the brand's initial sales targets💰 Cost per acquisition progressively optimized (-30% in 3 months)✨ Validation of the brand's e-commerce potential in the Belgian and French marketsTools Used: Google Ads, Google Analytics 4, Google Tag Manager, Looker Studio
- Studio Lab Photo FunWordPress Web Developer & SEORETAIL (SMALL BUSINESS)February 2023 - June 2023 (4 months)Bruxelles, Belgium🎯 Mission: Complete redesign of the showcase website to modernize online presence and increase salesContext:Outdated, slow, poorly ranked WordPress showcase website. Objective: create a modern experience that converts visitors into customers.Accomplishments:✅ Complete design redesign: modern and clean interface reflecting the brand identity✅ On-page SEO optimization: restructuring of the architecture, optimized tags, enriched content✅ Improved user experience: intuitive navigation, strategic call-to-actions✅ Loading speed optimization: from 6s to 1.8s (Google PageSpeed 90+/100)✅ Responsive design: smooth experience on mobile, tablet, and desktop✅ Integration of contact forms and appointment booking system✅ Training of the team for autonomous website managementMeasurable Results:📊 Increase in organic traffic from the first weeks💼 Significant growth in contact requests and sales⚡ Loading time divided by 3 = improvement in bounce rate📱 +40% visits from mobileTools Used: WordPress, Elementor, Yoast SEO, Google Analytics, Google Search Console
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Education
- WordPress Web Design CertificationWordPress2018Wordpress Développement
- TOSA WordPress CertificateWordPress2016Web Master