Freelancer profile translated to English.
Back to original languageAbout Laila
Senior Business Analyst & Digital Transformation Consultant with over 13 years of experience in program management, Business Analysis, and operational model optimization. I support organizations in designing and implementing Target Operating Models (TOM), improving end-to-end business processes, and transforming organizations, from strategy definition to sustainable adoption of new operating methods. My background combines strategic vision, functional expertise, technical understanding, and entrepreneurial experience, with a solid track record in ERP, CRM, process automation, and AI-Driven solutions. I work at the interface of business departments, IT teams, and governance bodies to align strategic objectives, operational needs, and technological capabilities to deliver sustainable, value-creating transformation.
French
Native or bilingual
Arabic
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- CNSSProject Manager IT Project Management SupportBANKING AND INSURANCEDecember 2021 - November 2024 (2 years and 11 months)Casablanca, MoroccoDefinition and implementation of quality procedures and business processes within the framework of the SIAMO project (Compulsory Health Insurance)• Design, structuring, and animation of the project intranet to support change management• Steering of monitoring committees (Steering Committee/Project Committee), development of strategic reporting and performance indicators (KPI)• Operational and functional coordination between stakeholders (IT, business, service providers, IT Project Management Support)• Active contribution to the testing strategy: writing test plans, anomaly tracking, participation in business acceptance• Preparation of project communication materials and facilitation of user workshops
- CNSS,Quality Manager & IT Project Management Support Project ManagerBANKING AND INSURANCEJanuary 2021 - November 2024 (3 years and 10 months)Casablanca, Morocco• Definition and implementation of quality procedures and business processes within the framework of the SIAMO project (Compulsory Health Insurance)• Design, structuring, and animation of the project intranet to support change management• Steering of monitoring committees (Steering Committee/Project Committee), development of strategic reporting and performance indicators (KPI)• Operational and functional coordination between stakeholders (IT, business, service providers, IT Project Management Support)• Active contribution to the testing strategy: writing test plans, anomaly tracking, participation in business acceptance• Preparation of project communication materials and facilitation of user workshops
- CNM,CEO / Project Manager / Process ManagerCONSULTING AND AUDITSJanuary 2015 - Today (11 years and 7 months)Rabat, Morocco• Management of a portfolio of business and IT projects: scoping, planning, execution, and monitoring• Writing functional and technical specifications, coordinating tenders and monitoring service providers• Conducting feasibility studies, facilitating requirements gathering and design thinking workshops• ERP deployment (Odoo), compliance monitoring, development of quality manuals, and organization of internal audits• Facilitating user training and implementing customized change management strategies• Continuous improvement of internal processes with performance monitoring indicators
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Education
- Master 2Université de Lorraine2014Master 2
- Certificate in Entrepreneurship and Information TechnologyDAAD German Academic Exchange Service2013Certificat Entrepreneurship technology information