Freelancer profile translated to English.

Description

An engineer by training (EMI 1999), I grew up in a world of certainties, well-oiled systems, and structured logic.

Early on, I realized that the real complexity—and the real richness—lay elsewhere: in human interactions, invisible dynamics, and the tensions between demands and commitment (13 years in corporate HR management).

For over 12 years, I have chosen to put my expertise at the service of companies to help them move forward with clarity, purpose, and coherence (Consultant and trainer since 2013). My approach is based on a dual requirement: to give meaning and to produce concrete results.

My background is also enriched by regular interaction with business leaders through professional and associative circles I have been involved with since 2007 (CJD, APM, etc.). These constant exchanges with decision-makers allow me to anchor my interventions in the strategic reality of companies, while remaining connected to their challenges, pressures, and ambitions.

Languages

French
Native or bilingual

Workplace preferences

Can work on-site

Casablanca (up to 50km)

HOLCIM MAROC,
Technical Support
CIVIL ENGINEERING
November 2004 - January 2006 (1 year and 2 months)
• • Monitoring of technical projects and participation in product development projects (special cements and concretes)
• • Management of the Concrete activity integration project and upgrading of the sales force's technical skills.
RICHBOND,
HR Development Manager
February 2006 - October 2010 (4 years and 8 months)
• • Overhaul of the training engineering process: Budget 1.5 Mdh/year and 850 training days.
• • Implementation of the Richbond Sales School in partnership with the Demos firm: Instructional design and development of internal training modules, deployment to the internal sales force (30 sales advisors) and external (500 salespeople & sales assistants)
• • Management of the project to implement competency engineering for line managers, middle managers, and supply chain managers.
• • Participation in an operational excellence project in an industrial setting.
• • Participation in the project to upgrade the performance management system and formalize the company strategy.
RICHBOND
HR Director
November 2010 - February 2013 (2 years and 3 months)
• • Management of all HR processes by leading a team of 20 people, including 5 managers.
• • Management of an operational excellence project for HR to create a service culture and improve the internal customer experience.
• • Implementation of monthly HR indicators and dashboards, reporting by Business Unit and consolidated.
• • Implementation of a consistent remuneration system for technicians, team leaders, and middle managers.
• • Management of organizational upgrade projects: Sales, Logistics, Production, etc.
• • Supervision of Senior recruitments and improvement of middle management onboarding.
• • Support for managers by assisting them in professionalizing their management approaches - Initiation of a pilot action: management progress circles.
• • Implementation of a social policy for workers and their children.
• • Supervision of the drafting of the functional specifications for the implementation of an HRIS.

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Higher Management Program
Ecole Mohammedia d'Ingénieurs
2005
Cycle Supérieur de Gestion
State Engineer
Ecole Mohammedia d'Ingénieurs
1999
Ingénieur d'état