Freelancer profile translated to English.

Description

Hello,

My name is Laïka, a trademark lawyer who has been working in Branding and Digital for 10 years.

My goal?

- Build or support the brands and concepts of tomorrow through a relevant, innovative, and efficient branding strategy 💪

My strengths?

*At the top of the podium, my unfailing intellectual curiosity 🔎 which allows me to approach challenges with an open mind for solutions.

*On the second step, my ability to adapt 😌 in all circumstances. I am a true jack-of-all-trades for a project. Whether it's finding a dry cleaner open on August 15th to urgently clean a suit (a completely true anecdote) or finding relevant levers to boost the sales of a cosmetics brand by +10%

*Finally, my natural creativity💡, I am the person to contact to quickly find a solution to a specific problem.

For whom?

Do you want to:

- Formalize concepts from vague ideas?

- Define a coherent brand architecture for your company?

- Build a strategic activation plan to bring your brand to life?

- Develop new strategic digital territories?

👉 Feel free to contact me to discuss your project!

Languages

English
Fluent
French
Native or bilingual

Workplace preferences

Remote only

Primarily works remotely

Laboratoire Garancia
E-commerce Project Manager
FASHION AND COSMETICS
November 2020 - September 2021 (11 months)
Paris, France
Management of the garancia-beauty.com e-commerce site migration project:
• Monitoring all stages of the migration project from Prestashop to Shopify: from design to the launch of the new site with the partner agency.
• Coordination of all external service providers related to our site (E-CRM routing solution, payment solution, logistics provider…)

E-commerce Site Management:
• Development and management of the digital animation plan, the box plan, and the E-trade plan.
• Optimization of the SEO strategy
• Implementation of the editorial line for newsletters in relation to the communication plan, seasonal themes…
• Proposal and monitoring of partnerships related to Garancia's values
• Monitoring and analysis of CRM performance
• Monthly reporting: Analysis, performance monitoring, and recommendations

Management:

• 2 digital project managers
• 2 interns
E-commerce Project Management Adaptability Negotiation Data Analysis
ANTADIS
E-commerce Project Manager
DIGITAL AND IT
June 2018 - June 2020 (2 years and 1 month)
Paris, France
Supporting clients in their digital environment for website creation or redesign projects (mainly e-commerce) on Prestashop, Shopify, and Wordpress:

- Writing specifications
- Managing web and mobile projects
- Managing schedules and budgets
- Leading project teams
E-commerce Project Management Digital Strategy
Steiger Paris
Digital Project Manager
LUXURY GOODS
July 2016 - March 2017 (9 months)
Paris, France
• Strategy:
- Participation in the development of the marketing and communication plan
- Branding considerations (positioning, brand image, graphic universe, etc.)

• E-commerce:
- Management of the online store and e-commerce catalog
- Website animation and detailed performance reporting
- Design and management of CRM campaigns (emailings, print)
- Management of the redesign project for the online store www.steigerparis.com (Migration from Shopify to Prestashop + Wordpress)

• Communication:
- Design of communication materials: catalog, lookbooks, campaign visuals, product visuals...

• Social Media:
- Design of the editorial line and management of the social media accounts for Maison Steiger Paris (Facebook, Instagram, and Twitter)
- Management of e-PR (press and influencers)
Web Project Management Digital Strategy Brand content Digital Communication Community Management E-commerce Luxury Fashion