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Laia PastorLP

Laia Pastor

Marketing Project Manager | GTM & Omnichannel Spec

€370/day
Barcelona, ES
8-15 years
Marketing Strategy
Project Management
Fashion Marketing
Go-to-Market (GTM) Strategy
Digital Project Manager

Average response time: 1 hour

Freelancer profile translated to English.
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About Laia

Fashion communicates without words. And marketing, when it works, is the bridge between a product and the emotion it evokes. That's what has driven me for over 8 years.
What I do is not just project management. It's stepping in when the plan has broken, the launch is delayed, the team is falling behind, management is putting out fires that aren't theirs, and bringing it all back on track. With strategy and execution. Not one without the other.
I've brought this dual capability to H&M, Desigual, and Lola Casademunt.
Featured Cases:

Desigual (2024) — Retail team reorganization. Same team, same budget, zero chaos.
Time Out Fest (2026) — Operations and PM Management. Unmovable deadline. Zero chaos.
National Retail Campaigns (2026) — Omnichannel deployment in Spain. Millimetric cost control, zero incidents.

Do you have a key launch or a team that's falling behind? Write to me.

MORE INFO & PROFESSIONAL NETWORK: linkedin.com/in/laia-pastor-miralles-01978867

Let's talk on Malt chat and define the roadmap.
Fashion and Cosmetics
Laundry, Home Care and Personal Care
Retail (Small Business)

  • Spanish

    Native or bilingual

  • Catalan

    Native or bilingual

  • English

    Fluent

  • French

    Basic

Can work on-site
Barcelona (up to 50km)

Experience

  • Freelance
    Freelance Marketing & Project Lead | Strategy + Execution
    May 2024 - Today (2 years and 3 months)
    Barcelona, Spain
    Comprehensive Project Management:Direction and execution of content and campaign projects from conceptualization to final delivery, ensuring alignment with business objectives and sales KPIs.

    Content & Social Media Strategy:Conceptualization, planning, and supervision of content strategy for digital channels and social media, defining editorial lines, engaging formats, and production workflows to maximize brand engagement and visibility.

    Omnichannel Strategy:Design and implementation of marketing strategies integrating physical touchpoints (retail), digital ecosystems, and local activations.

    Launches & GTM:Coordination of transversal and international projects, structuring clear work roadmaps in Asana and Notion to ensure on-time and friction-free deliveries.

    Business Consulting:Strategic advisory to brands and content platforms (lifestyle, culture, and trends) through data-driven decision-making, providing operational clarity, focus, and agility in dynamic environments.
    Project Management Go-to-Market (GTM) Strategy Content Strategy Notion Fashion Marketing
  • Desigual
    Retail Marketing Manager (EMEA, LATAM, NA & Asia)
    RETAIL (LARGE RETAILERS)
    April 2023 - May 2024 (1 year and 1 month)
    Barcelona, Spain
    Scope and Leadership:Direction and coordination of the multichannel marketing plan (Seasonal, Outlet, Department Stores, Wholesale, and Travel Retail) internationally, leading a team of 6 professionals and ensuring global brand consistency.

    Project Management & GTM:Development of Go-To-Market (GTM) plans and customer experience roadmaps by channel, optimizing content production workflows to reduce delivery times and operational costs.

    Omnichannel Integration:Cross-functional coordination with E-commerce, Creative Studio, Operations, and Visual Merchandising departments to integrate digital touchpoints into the physical customer journey.

    Budget Control:Strategic planning of the regional budget and monitoring of KPIs/sell-out for ROI optimization in international campaigns.
    Project Management Retail Marketing Omnichannel Strategy Team Management Budget Management
  • Lola Casademunt
    Marketing Manager & GTM Lead
    FASHION AND COSMETICS
    March 2022 - April 2023 (1 year and 1 month)
    Barcelona, Spain
    End-to-End Content Management:Comprehensive management of content creation projects (from conceptualization and photoshoot production to final asset delivery) aligned with commercial KPIs in EMEA markets.

    Launches & GTM Strategy:Execution of Go-To-Market strategies and launch plans for the Premium line, acting as a strategic link between local subsidiaries, franchise partners, and the global team.

    Omnichannel Communication:Creation and implementation of the in-store communication strategy (visuals, copy, POS), ensuring consistent premium positioning across retail, wholesale, and e-commerce.

    Expansion & Data:Coordination of marketing actions for store openings, closures, and relaunches, adapting tactics based on sell-out data analysis.
    Product Launch CRM Strategy Data Analysis Art Direction Asana
Check out Laia's experience

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Education

  • Master's Degree
    LCI
    2019
    Master's degree Marketing, comunicación y organización eventos de moda
  • Degree in
    Blanquerna University
    Degree in Publicidad y relaciones públicas
Check out Laia's education

Skill set

Project Management
Marketing Strategy
Agile Method
Go-to-market Strategy
Digital Marketing
Fashion
Notion
Monday
Slack
Project Management (PMO)
Market-Entry Strategy

Categories