Freelancer profile translated to English.
Back to original languageAbout Laia
Strategic consultant with over 20 years of experience in premium fashion, retail, and lifestyle. I help brands grow in B2B sales, e-commerce, and positioning, connecting strategy, product, and customer in a practical, results-oriented way.
I have worked with brands in Spain, the UK, and the USA on wholesale commercial development projects, Shopify optimization, CRM with Klaviyo, paid media campaigns, and international expansion. I bring business vision, brand sensitivity, and real execution capability.
If you have a brand with potential and need someone who understands both the product and the numbers, let's talk.
Spanish
Native or bilingual
English
Native or bilingual
Catalan
Native or bilingual
Italian
Conversational
Can work on-site
Barcelona (up to 50km), Madrid (up to 50km), Málaga (up to 50km), Bilbao (up to 50km)
Experience
- Laia Lopez CondeStrategic Consultant · Fashion, Retail & B2B Business DevelopmentFASHION AND COSMETICSNovember 2019 - Today (6 years and 9 months)Barcelona, SpainStrategic consulting for premium fashion, footwear, and lifestyle brands in Spain, the UK, and the USA. Projects in B2B commercial development, wholesale, e-commerce (Shopify), CRM (Klaviyo), paid media (Meta Ads + Google Ads), and international expansion.
- AilantoRetail Management, E-commerce, B2B Sales and Business DevelopmentJune 2016 - October 2019 (3 years and 4 months)Barcelona, SpainLeadership of the retail, e-commerce, and business development areas in a premium fashion firm with national and international projection.-Development of retail business, e-commerce, and B2B sales in a premium fashion firm-Account management, professional client management, and commercial opportunity tracking-Relationship management with clients, suppliers, and collaborators related to product, production, and sales-Purchasing planning, collection tracking, and commercial behavior analysis-E-commerce optimization, customer journey, and conversion-Tracking of commercial objectives, sales, margins, and growth opportunities-Cross-functional coordination between commercial, retail, product, production, and communication areas-Negotiation with suppliers and production coordination-Operational coordination of fashion shows, presentations, and brand actions
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Education
- BA Fine ArtsKingston University, London2009