About Laia
Spanish
Native or bilingual
Catalan
Native or bilingual
Portuguese
Native or bilingual
English
Fluent
French
Fluent
Experience
- Joal CMFounder • Community ManagerSOCIAL NETWORKSNovember 2022 - Today (3 years and 9 months)Barcelona, SpainAs a freelancer, I collaborate with national and international brands developing content strategies and managing their digital communities. I work both directly with clients and through agencies, adapting to different sectors, markets, and communication styles.📌 Brands I've worked withMRM McCann:Radisson 🌐Ploom | JTIMastercard 🇵🇹Mother Tongue:Dyson 🇵🇹 🇪🇸Twitch 🇪🇸TMKF:Nenuco 🇵🇹Pinypon 🇵🇹Feber 🇵🇹Studio MB:ZT Hotels 🇪🇸Xavier Olivé Comunicación Gastronómica:La Selva 🇪🇸Casa Mas 🇪🇸Goconut 🇪🇸✨ How can I help you?Content creation for social media adapted to each market (copy, image, and video).Online community management and handling of comments and inquiries.Writing creative copy adapted to each platform.Translation, localization, and proofreading of content (ES | PT-PT | EN | FR | CAT).Development and management of Email Marketing and CRM campaigns.Social Listening and trend analysis.Content planning and scheduling with a focus on engagement, growth, and conversion.I handle the entire process: from strategic content planning to community interaction and results analysis, ensuring communication that is consistent and aligned with each brand's objectives.🛠️ ToolsMeta Business Suite · Meta Ads Manager · Metricool · Looker Studio · Brandwatch · Sprinklr · Synthesio · X (Twitter) · Canva · Trello · AsanaI work with a strategic, organized, and results-oriented vision. If you're looking for a versatile, problem-solving professional with experience in digital communication and international projects, I'd be delighted to collaborate with you.
- NetquestCustomer ExperienceE-COMMERCENovember 2018 - Today (7 years and 9 months)Barcelona, SpainLanguages: ENG/ESP/FR/PT/CAT Ensure surveys meet our quality criteria: Review projects that go onto field for quality assurance Validate that all projects that go onto field are up to Netquest standards Help panelists solve their questions and incidents when registering, answering surveys or receiving incentives for each survey. Assure protection of panelist data, increasing customer loyalty. Reply via email or Social Media / Google Play Console any questions or complaints Translations and text revisions Spanish <-> Portuguese (Portugal), Spanish <-> French, Spanish <-> Catalan Tools: Jira, Confluence, PPI, Desk, Zendesk, Slack, Qlik, Asana, Teams
- VuelingCommunity ManagerOctober 2016 - April 2018 (1 year and 6 months)Barcelona, SpainSocial Media 2.0 (Facebook:Vueling People! & Vueling Europe / Twitter: Vueling Clients) Hootsuite, Engagor, E-Life (Tweetmeter&FacebookMeter) Senior Contact Center Agent with Portuguese/French/English/Spanish/ Catalan. Attention to the national and international Official Authorities via e-mail: AESA, NEB's, local governments and administrations. Contact and coordination with other departments of the company involved in the process of resolution of incidents. Tools: FlightSpeed, SkySpeed, Eurocommerce, AIMS, Reflection.
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Education
- Branding and Customer ExperienceIE Executive Education2021Branding and Customer Experience
- Postdegree Web Marketing, - Diploma in web marketing: positioning of companies, organizations, and online products/servicesUniversitat de València2013Postdegree Web Marketing, - Diploma en web marketing: posicionamiento de empresas, organizaciones y productos servicios online