Freelancer profile translated to English.
Back to original languageAbout Laia
💡 Business Intelligence & Data Strategy | Tableau · Python · Snowflake · Talend
I am an expert consultant in Business Intelligence and data management with over 5 years of experience transforming complex data into clear and useful information for decision-making. I currently lead the BI and Master Data teams in a large retail multinational, where I have designed end-to-end data architecture (ETL, data warehouse, reporting), leading Data Engineering and BI Analyst teams, and coordinating the integration of new companies into the global reporting system.
I am proficient in tools such as Tableau, Snowflake, Talend, and Python, and I have developed dashboards for key areas such as sales, finance, and operations. I bring a strategic vision combined with a solid technical foundation and excellent communication skills with business and technology teams.
I have worked in both corporate environments and in consulting and private banking, which allows me to understand business needs from a comprehensive perspective. My goal as a freelancer is to help companies structure, automate, and visualize their data to gain agility, reliability, and control in decision-making.
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- EUROPASTRY, SABusiness Intelligence & Master Data ManagerRETAIL (LARGE RETAILERS)April 2025 - Today (1 year and 4 months)Barcelona, Spain- Leading BI and Master Data teams, ensuring data quality and governance across the organization.- Defining and implementing master data strategy to support reliable decision-making.- Designed and implemented data architecture (ETL, data warehouse, dashboards).- Coordinated integration of acquired companies’ data into corporate reporting.
- EUROPASTRY, SABusiness Intelligence AnalystFebruary 2021 - April 2025 (4 years and 2 months)Barcelona, Spain- Created Tableau dashboards for sales, finance and operations.- Aggregated visualizations & KPI's- Design new data models- Automation of recurrent tasks using Pyhton scripts.- Acted as liaison between business and IT, leading data model development.
- Landmark Consulting (Collaborators Banco Santander)Private Banking AssistantSeptember 2018 - February 2021 (2 years and 5 months)Barcelona, Spain• Support in investment portfolio management (funds, stocks, SICAVs). Preparation of performance reports for clients and financial market analysis.• Customer service in banking operations (deposits, withdrawals, transfers, execution of investment orders) and support in digital operations.• Daily cash control and reconciliation.
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Education
- Master of Data ScienceNuclio Digital School2025Master's in Data Science & Artificial Intelligence
- Master's in Business Intelligence & Big Data AnalyticsUniveritat Oberta de Catalunya2021Master's in Business Intelligence & Big Data Analytics