Freelancer profile translated to English.
Back to original languageAbout Laetitia
In parallel with the co-direction of Pigeoncoq, I like to put my dual strategy + execution hat at the service of VSEs/SMEs that want to structure their marketing, operations, and accelerate their growth.
Specializing in digital marketing and growth, I support my clients with both a strategic approach (brand, B2B, marketing audit) and an operational one (no-code, tools, content).
With a strong creative and educational sensibility, I work on:
∙ Brand strategy, positioning, product launch
∙ Multichannel campaigns (Google Ads, Meta, Pinterest, influencer)
∙ Social networks & content creation (photo, video, text)
∙ CRM & emailing (Mailchimp, Klaviyo)
∙ Shopify, WordPress, SEO, web analytics audit
∙ Web project management & subcontractor supervision.
English
Conversational
Spanish
Fluent
French
Native or bilingual
Can work on-site
Paris (up to 30km)
Experience
- PigeoncoqGeneral ManagerARTS AND CRAFTSOctober 2023 - Today (2 years and 10 months)Paris, FrancePromoted to General Manager after 6 years of operational and strategic commitment, I now manage development, B2B offerings, and operations.• Portfolio of 100+ B2B client companies per year: Google, Chanel, EDF, AXA, Orange, Engie, Vinci Construction, Thales, CMA CGM, Dentsu International, Ebay, Yves Rocher, Groupe Bertrand, BlaBlaCar, Respire, etc. Workshops, team building, customized events• Complete redesign of the pigeoncoq.fr website on Shopify carried out from A to Z (Dec. 2025): UX, SEO, booking module, data migration, development, testing, launch.• Development of the B2B contact plan (acquisition, loyalty, partnerships) and building brand awareness• Structuring of production processes and optimization of operational efficiency• Definition of brand positioning and editorial strategy• Obtaining public grants to support development
- PigeoncoqOperations & Marketing ManagerARTS AND CRAFTSSeptember 2021 - September 2023 (2 years)Paris, FranceStructuring phase of the B2B model, professionalization of operations and Marketing strategies.• Launch and structuring of the corporate offering (team building, client events, customized workshops)• Development of strategic partnerships and collaborations• Management of digital communication, social media engagement, and content creation• Optimization of participant journeys and customer experience
- PigeoncoqMarketing Project ManagerARTS AND CRAFTSOctober 2019 - September 2021 (1 year and 11 months)Paris, FranceFull-time position creation, marketing and communication for the Pigeoncoq workshop.• Marketing and digital communication strategy• Management of advertising campaigns (Meta Ads & Google Ads)• Creation of visual and video content• Support for the launch of new products and formats
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Education
- Master 2, Organizational CommunicationISIC, Bordeaux2013Master 2, Communication des Organisations
- Bachelor of Science in MarketingEcole de Gestion et de Commerce de Bayonne2011Bachelor's degree, Marketing / Gestion
Certifications
- Digital MarketingLivementor2020