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Laetitia TissandierLT

Laetitia Tissandier

STRATEGY AND MARKETING CONSULTANT

€750/day
Lyon, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laetitia

Hello,

You are driving the growth of your company, your marketing teams, or your sales forces… and you sometimes lack the time, resources, or clarity to reach the next level. This is precisely where I come in.

I am a B2B Marketing & Communication Consultant – an expert in growth, sales enablement, AI, and no-code. I have worked in demanding French industries and agencies, closely with executives and field teams. One conviction drives me: performance comes from teams, their alignment, and their ability to move forward with the right tools and messages.

For over 20 years, I have been helping industrial, tech, or energy companies transform their marketing into a true business lever. I intervene when needed to:
• Structure or clarify a marketing strategy, positioning, or brand platform.
• Align marketing, sales, and management to create clear, results-oriented steering.
• Produce content that truly serves the business: web pages, articles, client cases, pitch decks, LinkedIn or email sequences, sales kits.
• Deploy omnichannel approaches: demand generation, lead generation, nurturing, loyalty.
• Organize trade shows and events to enhance visibility and credibility.
• Implement modern tools, automate, and streamline processes using AI and no-code.

My approach is simple: strategic vision + rapid execution + adapted tools. The goal: to help you sustainably accelerate growth, with pragmatism and efficiency.

Available for one-off assignments, long-term projects, or ongoing support, depending on your challenges and pace.

Want to move forward, clarify, or structure your next chapter? Let's talk.


  • English

    Fluent

  • Spanish

    Conversational

  • French

    Native or bilingual

Can work on-site
Lyon (up to 50km)

Experience

  • LT Impakt
    Consultant
    CONSULTING AND AUDITS
    October 2025 - Today (8 months)
    Lyon, France
    My mission is to support SME and VSE executives and their marketing teams in structuring and deploying their strategy.
    I work on both strategic vision and concrete implementation: retention, lead generation, marketing/sales/customer relations alignment, HubSpot implementation, task automation through AI and no-code.

    With LT Impakt, I want to offer executives pragmatic, results-oriented support, adapted to their means but with the right tools in place and/or cutting-edge tools.


    HubSpot Consultant Corporate Strategy B2B Marketing Strategy
  • Agence Nile
    SENIOR CONSULTANT
    CONSULTING AND AUDITS
    March 2023 - July 2025 (2 years and 4 months)
    Valence, France
    • Marketing and digital strategy consulting for industrial mid-sized companies
    • Audit, growth strategy, brand platform
    • CRM / HubSpot project management
    • Change management and training support (Qualiopi certified)
    Project Management Growth Strategy HubSpot Training HubSpot Consultant Digital Transformation
  • Mafdel / BMTS
    MARKETING MANAGER
    LOGISTICS AND SUPPLY CHAIN
    May 2021 - March 2023 (1 year and 10 months)
    Lyon, France
    • Structuring of the overall marketing strategy
    • Creation of premium content and lead generation development
    • Collaboration with sales teams to develop exports
    Marketing Strategy Internal Communication External Communication Event Management

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Education

  • Certifications
    HubSpot
    Certifications
  • Neuroscience
    BMO
    Neurosciences

Skill set

Categories