Freelancer profile translated to English.
Back to original languageAbout Laetitia
I am Laetitia, a consultant in brand strategy, digital communication, and editorial content.
Co-founder of La Green Touch, I have developed 360° expertise in the world of branding and E-commerce: positioning, visual identity, storytelling, art direction, social media strategy, editorial content, and digital marketing.
Today, I offer this experience to brands and meaningful projects as a freelancer.
My services include:
- E-commerce audit + strategy for eco/organic/plant/decor shops.
- Shopify store launch support
- SEO optimization
- Training or consulting for Web-to-store brands
- Content creation (SEO, newsletter, product descriptions, blog)
- E-commerce user experience optimization
My strengths: Balancing strategic vision AND operational tasks, I am a true all-rounder, curious, and very creative.
✨ Looking for great collaborations in the lifestyle, wellness, green, design, or creative sectors.
French
Native or bilingual
Spanish
Conversational
English
Conversational
Can work on-site
Bordeaux (up to 50km), Paris (up to 10km)
Experience
- www.lagreentouch.frCo-founder – La Green TouchE-COMMERCEFebruary 2019 - Today (7 years and 6 months)Bordeaux, FranceMy expertise:- E-commerce Direction: Creation, development, and management of the site (Shopify), merchandising- Communication / Brand Strategy: Creation, development of the online brand- Product: creation and development of all products: terrariums, kits, kokedamas. Sourcing increasingly original and rare plants.- Production: training and management of a plant creation production team- Marketing Strategy: Positioning, CRM, and loyalty program- Digital Marketing: development of acquisition strategies (SEA, Social Media + SEO)- Strategic Partnerships Development: Veepee, Choose, ShowroomPrivé, Maisons du monde, Truffaut, Amazon....- Paris Store Management: Layout, launch, merchandising, stock management, team training and management, offline communication- Events: organization and management of several events (large plant sales) as well as B2B and B2C DIY workshops
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Education
- MBA Marketing and Tourism ManagementParis Pole Alternance2011Master 2 Communication marketing management hotellerie tourisme
- Master 1 Trilingual International ManagementUpec Paris 122009Licence et Master 1 LEA commerce international trilingue