Freelancer profile translated to English.
Back to original languageAbout Laetitia
👋 I'm Laetitia Tanchoux, freelance WordPress & SEO Webmaster.
I create aesthetic and scalable WordPress websites.
Each project combines careful design, speed, GDPR, accessibility, SEO, and strategy to transform your online presence into a true growth engine.
🌿 Website Creation/Redesign
I design WordPress websites (showcase, e-commerce, e-learning) aligned with your brand and your real needs.
Clear design, fluid navigation, and a structure designed to naturally guide your visitors to action.
✨Personalized Support
I guide you at every step: defining your needs, strategic advice, content structure, and SEO optimization.
📈SEO Integrated from Creation
Every website is designed from the start for natural referencing: clear structure, strategic keywords, and technical optimization.
Result: more visibility, more qualified traffic, and a solid foundation for your digital strategy.
ðŸ§Content Writing and Strategy
I help you find the right words and build a message that attracts your ideal clients.
Together, we create texts that are both natural and consistent with your values.
🔒Performance, Security, and Maintenance
Fast, secure, and GDPR-compliant websites.
I implement best practices to ensure your site's stability and longevity, with the possibility of maintenance support according to your needs.
💬Fluid Communication
Throughout the project, we communicate via tools: Trello, WhatsApp, email, or video calls.
Transparent about progress, I keep you informed at every stage so you always know where your project stands.
💚My Approach
Simplicity, transparency, and autonomy.
I create high-performing and easy-to-use websites, so you can evolve them with confidence.
Projects:
alg-resources.fr, cyprianeguyot.fr, hautanjou-environment.fr
French
Native or bilingual
Can work on-site
Nantes (up to 50km)
Experience
- Laetitia TanchouxWordPress Webmaster - Website Creation - SEOHEALTH AND WELLNESSOctober 2024 - Today (1 year and 9 months)Nantes, FranceAs a freelance webmaster, I assist VSEs, SMEs, and independent professionals in creating, optimizing, and managing their online presence. I am involved in the entire lifecycle of a website in agile mode, from needs analysis to launch and training on tool usage and performance monitoring.My tasks include creating and redesigning websites on WordPress, optimizing other CMS like Wix, with a particular focus on user experience, accessibility, GDPR, and performance. I also conduct technical and SEO audits to identify areas for improvement and implement concrete actions to enhance website visibility on search engines.I ensure preventive, corrective, and evolutionary website maintenance, security updates, performance optimization, and functional testing before and after production.I also support my clients in their digital strategy through personalized recommendations, analysis of traffic statistics, and continuous improvement of their online presence.My goal is to offer effective, sustainable, and tailored web solutions to each client's needs in order to increase their visibility and support their business.
- VALWINCustomer Relations Assistant - TestingHEALTH AND WELLNESSSeptember 2018 - February 2019 (6 months)Nantes, FranceWithin a digital project in the healthcare sector, I managed and monitored web and mobile projects in Agile mode. I was responsible for coordination between different stakeholders, client follow-up, and regular communication on project progress.My responsibilities included writing functional specifications for the Regional Health Agency (ARS), scoping and continuously improving digital products, and performing functional testing of websites and mobile applications before their production launch. I was also responsible for identifying, qualifying, and tracking anomalies with the technical teams.I participated in performance analysis through Google Analytics and Google Business Profile reporting to provide optimization recommendations. Finally, I contributed to team skill development by training a colleague and coordinating project stakeholders.
- SubliBoutiqueE-commerce ManagerE-COMMERCEAugust 2011 - August 2017 (6 years and 1 month)Vertou, FranceFounder and manager of an e-commerce business specializing in personalized items, I oversaw all strategic, marketing, technical, and operational aspects of the company.I conducted market research, customer needs analysis, and business plan development to define the positioning and growth strategy for the business. I managed and evolved the online store, including migrating the platform from PowerBoutique to Prestashop, site administration, and continuous optimization of the user experience.As part of the acquisition strategy, I implemented natural (SEO) and paid (SEA) referencing actions: tag optimization, redirect management, web content writing, editorial strategy definition, and performance monitoring. I also increased the company's visibility on social media by managing digital communication and community engagement.Analyzing data from Google Analytics and Google Business Profile allowed me to guide marketing decisions and identify areas for improvement. In parallel, I handled customer relations, product personalization through sublimation and engraving, order management, packaging, shipping, as well as competitive and regulatory monitoring.This entrepreneurial experience allowed me to develop a comprehensive understanding of digital marketing, project management, and the commercial performance of an online business.
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Education
- Software DeveloperIMIE - Digital Sector School2016Framework : Doctrine, Mongoose, Symfony 2, JQuery, ExpressJS Langages : JavaScript, NodeJS, PHP Base de données : SQL, MySQL, MongoDB IHM : CSS3, HTML5 CMS : Prestashop, WordPress Mobilité : PhoneGap Maquettage : zoning, wireframe, style tiles, mockup, prototype Méthodologie et Concepts : Merise, UML, Agilité, Gestion de projet, Green IT, POO et MVC IDE : Netbeans, Sublime Text 3 Outils : GIT, Gru
Certifications
- SEO & GEO CertificationWemodo (Webmyday)2026
- WordPress FreelancerWPChef2025