Freelancer profile translated to English.
Back to original languageAbout Laëtitia
🙋🏻♀️ Google Ads Consultant & Google Ads Trainer
⚡️ +50 clients in B2B and B2C
👩🏻🏫 +400 apprentices in schools and companies trained on Google Ads
🎾 Former professional tennis player
My mission is to help companies looking to grow by creating effective Google Ads campaigns that bring them more visibility and more leads/clients.
🔹 My Services 🔹
- Google Ads Audit to identify areas for improvement in an account
- Google Ads Campaign Creation: account setup, keyword selection and bid definition, ad copywriting, ad extension creation, precise targeting configuration, campaign launch
- Google Ads Management: continuous campaign piloting and optimization & monthly reporting
- Google Ads Training to get to grips with the platform, on both technical and strategic levels
- Google Ads Consulting, on an occasional basis
🔹 Why hire me? 🔹
I have supported clients of all sizes and scales, B2B & B2C: large corporations, startups, agencies, and entrepreneurs for budgets ranging from a few hundred € to hundreds of thousands of € per month.
The practice of sports at a professional level for many years is an integral part of my DNA. I have that obsession for work well done and constant progress common to high-level athletes.
The bonus?
📈 Your personalized performance tracking dashboard on Google Data Studio offered.
📧 Available and responsive on: Malt, LinkedIn, email, Google Meet.
Do you want to grow your business by creating Google Ads campaigns?
Do you want to improve the performance of your current campaigns?
Do you want Google Ads training to learn how to manage your campaigns independently? Contact me, response guaranteed within the day! 🤝
Spanish
Basic
German
Basic
English
Native or bilingual
French
Native or bilingual
Remote only
Primarily works remotely
Experience
- Consultante Google Ads - FreelanceGoogle Ads (SEA - Search Engine Advertising - Paid Search) ExpertCONSULTING AND AUDITSDecember 2020 - Today (5 years and 6 months)To date, I have worked on the Google Ads campaigns of about fifty clients in very diverse sectors, both B2C and B2B. My clients' advertising budgets range from a few hundred € per month for the smallest to over €100K monthly for the largest. I adapt to sectors, budgets, and objectives.The tasks I perform daily:- Google Ads Audit to identify areas for improvement in an account- Semantic research and campaign structure planning- Google Ads Campaign Creation: account setup, keyword selection and bid definition, ad copywriting, ad extension creation, precise targeting configuration, campaign launch- Google Ads Management: continuous account piloting and optimization- Dashboarding & monthly reporting via Google Data Studio- Google Ads Consulting to provide expert advice on your campaigns
- Formatrice Google Ads - FreelanceGoogle Ads Trainer in Companies & UniversitiesEDUCATION AND E-LEARNINGSeptember 2021 - Today (4 years and 9 months)Google Ads training in numerous universities for undergraduate and master's students:- Institut de l'Internet et du Multimédia, Pôle Universitaire Léonard de Vinci- École Européenne des Métiers de l'Internet- Sup de Pub, INSEEC- Digital Campus Paris, Galileo Global EducationAlso: coaching and Google Ads training in companies for marketing teams.Google Ads modules covered: Search, Display, Shopping, YouTube.Technical knowledge and practical application, Google Ads strategies, platform and tool demonstrations, practical exercises, workshops, Google certification exams...
- Club MedGoogle Ads Project Manager (SEA - Search Engine Advertising)TRAVEL AND TOURISMAugust 2019 - August 2021 (2 years)Paris, FranceGoogle Ads tasks:- Management and optimization of Google Ads accounts for the 14 countries in the Europe-Africa region- Optimization of budgets, CPCs, and bidding strategies using a bidding tool (Search Ads 360)- Daily performance monitoring and recommendations on actions to be taken with the countries- Ad creation based on the commercial animation plan- Account restructuring- Implementation of tests (A/B testing) and analysis of results- Dashboarding via Google Data Studio- Data analysis & monthly reporting- Implementation and monitoring of various SEA projects
Reviews
Recommendations
+1
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Education
- Master's degree, E-Business StrategyIIM - Internet and Multimedia Institute2021Master's degree, Stratégie E-Business
- Bachelor's degree, Digital Communication and E-BusinessIIM - Internet and Multimedia Institute2019Bachelor's degree, Communication Digitale et E-Business
Certifications
- Google Ads Search CertificationGoogle2023
- Shopping Ads CertificationGoogle2023