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Laetitia RouxLR

Laetitia Roux

Digital Strategy - Content - Social Media

€600/day
La Rochelle, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Laetitia

With 7 years of experience in digital agencies and 2 years in start-ups, I support companies in defining AND operationally implementing their digital strategy. I work in particular on social media strategy: editorial axes, engagement mechanics, content production and writing, Facebook/Instagram ads and influencers.

I can help you improve your revenue, your brand awareness or your image through an in-depth study of your market, strategic recommendations adapted to your size and resources, and a concrete implementation of the most relevant actions.

ECOMMERCE:
- ecommerce strategy
- customer journey optimizations
- CRM & emailings
- SEO and SEA campaign management
- performance monitoring and reporting

SOCIAL MEDIA & CONTENT:
- social media strategy
- community management
- content strategy
- writing and visuals
- Facebook/Instagram Ads
- influencer campaigns

DIGITAL COMMUNICATION:
- website optimizations and redesigns
- web project management

My recent references:
- Gallinée: strategy and management of the Instagram account, e-commerce activation operations
- Hyperloop TT: corporate website redesign (wip), social media support
- PrintOclock & Clicher: editorial strategy, content creation for the website, blog and social networks
- Consign'Up: Twitter account management, digital communication consulting
- Maison Henras: e-commerce website creation management, social media strategy and implementation, particularly Instagram

Contact me to discuss your needs!
  • French

    Native or bilingual

  • Spanish

    Fluent

  • English

    Fluent

Can work on-site
La Rochelle (up to 50km), Nantes (up to 10km), Paris (up to 10km)

Experience

  • Belin Limmobilier
    Digital Communication Strategy
    REAL ESTATE
    November 2019 - Today (6 years and 7 months)
    Belin Immobilier is a real estate developer in Bordeaux & Toulouse.

    - Audit of the current digital ecosystem and optimization recommendations
    - Presentation of the summary to the company's executives
    - Definition of the digital strategy, in line with the team's work on positioning and brand platform
    Communication Strategy
  • Maison Henras
    Web, E-commerce & Social Media Project Management (Freelance)
    AGRICULTURE
    September 2019 - Today (6 years and 9 months)
    Maison Henras markets high-end truffle-based food products.

    Support for the team to manage digital communication, focusing on 2 main areas:
    - Creation of the e-commerce website www.truffeshenras.com: assistance in choosing service providers, specifications, project ownership
    - Implementation of social networks, particularly Instagram: Instagram.com/truffeshenras (+1500 followers in 3 weeks)
    - Influencer relations: 10 strategic partnerships for the launch, including @youcook (543k YouTube subscribers) and @clemfoodie (192k Instagram followers)
    - Webmarketing support: emailing campaigns, SEA campaign strategy, Christmas activation
    Instagram Web Project Management E-commerce
  • PrintOclock
    Editorial & Social Media Strategy (Freelance)
    PUBLISHING
    August 2019 - March 2020 (7 months)
    PrintOclock is the leader in online printing made in France.

    Freelance mission to define and support PrintOclock's digital communication:
    - Branding and positioning
    - Definition of the editorial strategy (objectives, themes, tone of voice)
    - Content creation for the website, blog, and social networks
    Editorial Strategy Social Media Writing Instagram Blog

Recommendations

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Education

  • Master in Management
    ESCP Europe
    2010

Skill set

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