Freelancer profile translated to English.

Description

Part-Time CMO/ Brand Builder/ Marketing & Communication 360°/ Startup Advisor @Station F

👋 BRAND AND COMMUNICATION STRATEGY CONSULTANT, for companies, agencies & startups

> Branding: brand platform, positioning, storytelling, brand identity, naming

> Brand content, editorial strategy, influence

> 360° communication strategy & tool kits, B2B & B2C, internal & external

> Digital Transformation

> Inbound & Outbound Marketing

> Production supervision, coordination: advertising, digital, CRM, events, social media, PR, ePR, influence, events, partnerships

> Startup Advisor: Value Proposition, Pitch Deck, Market fit, Go-to-market strategy

🧡 WHY ME?

> Looking for someone truly agile & passionate who knows how to work with young startups as well as major leading or challenger brands.

> A true "360°" profile, who works fast, enjoys solving problems, and rolls up their sleeves.

> Want to work with someone quite friendly and a good listener.

> Pragmatic, who knows that a good idea is worthless without good execution.

🛠️ REFERENCES

> Agencies: TBWA, Publicis Conseil, Australie, BDDP&Fils, Babel.

> Brands: CIC, SFR, Haribo, McDonald's, Playtex, Wonderbra, Foire de Paris, Nuxe, Domus, 3 Suisses, Provalys, KFC, Franprix, Cogedim, HotelF1, Martell, Korloff, Nicolas Feuillatte

> Media: Elle, Doctissimo, M6, La Tribune, BilletReduc, L'Officiel, Radio France

> Startups: Pazzi, 50inTech, Startup For Kids, munki, MaisonFinou, Feesh, Maison Maes, Amurabi, Onewave...

> Scale-ups: Studi

> SMEs: Barcodis, Seguin Moreau

🚲 CAREER PATH

> 16 years in communication & digital consulting agencies

> 2 years leading the Brand Content structure @Lagardère Active, as Director of Strategies and Development, where I supported the digital transformation of the group's media brands.

> I founded Take Me To Your Brand 5 years ago

> Startup advisor for investment funds and accelerators/incubators

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km), Lille (up to 100km), Marseille (up to 100km), Nantes (up to 100km), Paris (up to 100km)

Pazzi
Branding, Brand Platform and Application across all marketing mix elements
RESTAURANTS AND FOOD SERVICE
May 2021 - June 2021 (2 months)
Audit
Interviews
Design thinking workshop
Brand platform
Storytelling
Communication & Marketing Strategy Pillars
PR agency briefing
Branding Positioning Strategy Communication Strategy Design Thinking Startup
Nicolas Feuillatte
Brand Repositioning & Global Communication Campaign
WINE AND SPIRITS
November 2020 - November 2022 (2 years)
> Brand Repositioning
Brand platform
Storytelling & Manifesto
New slogan
Identity, editorial & iconographic guidelines
Partnership, digital & content strategy guidelines

> New Global Communication Campaign
1. Communication Strategy & Annual Communication Plan
360° communication platform, B2B, B2C, PR, e-influence
2. Creative team identification, briefing and production monitoring
Key Visual creation,
Adaptations for key moments across multiple media (print, digital, on-pack...) for different distribution channels (HoReCa, GMS, retail...)
Creation of new social media visuals
Communication Strategy Strategic Planning Storytelling Brand Content Team Management Branding Copywriting Art Direction
Amurabi SAS
On Malt
Definition of the marketing strategy for launching a new product
March 2021 - June 2021 (3 months)
Paris, France
Competitor & market analysis
Positioning,
Storytelling & value proposition writing
Definition of priority targets & associated sales strategy (levers & channels)
Price positioning
Communication strategy
Web Marketing Web Copywriting Branding Positioning Strategy Communication Strategic Planning Writing Digital Communication Marketing Business Model Innovation Communication Strategy Web Marketing Strategy

Check out Laetitia's experience

Eléa

CLAI

Reviewed on 3/3/2022

I am delighted with the work done with Laetitia. She quickly understood my issue and my request and responded effectively. I recommend her.

Marie

Amurabi SAS

Reviewed on 6/20/2021

Laetitia knows how to use her extensive experience to serve small organizations like ours, with heart and finesse - in addition to all her technical skills. A real pleasure, and a learning experience for us.

Show all 7 reviews