Freelancer profile translated to English.
Back to original languageAbout Laetitia
Infopreneurship is a universe with its own codes and specific sales techniques where web marketing and copywriting are at the heart of the most beautiful and prolific online businesses.
My current work alongside a leader in online training has allowed me to develop the essential skills and behaviors to successfully carry out my missions with top online training leaders.
So if you have these questions, here are my answers:
- "Show me that you have the necessary PREREQUISITES".
➸I created and sold my own online course: "Capture emails with IG when starting from scratch".
➸I created a blog "Ambitions Digitales" with over 100 articles since January 2019 on web marketing and social networks.
➸I developed an IG community of 1700 followers from scratch in 5 months.
➸I am passionate about infopreneurship and entrepreneurship. I have in-depth knowledge of their workings and the different players.
➸My previous diplomas and professional experiences have allowed me to learn the art of communication (5 years as head of communication and digital marketing for a large international company).
➸My grammar and spelling are impeccable 😋
- "Show me that you have understood the RESPONSIBILITIES attached to this job".
Speaking "on behalf" of someone else or a company is indeed a discipline that requires a great sense of responsibility. It is not trivial to speak in their name, and the consequences of poor communication can tarnish the image of the person or company represented.
I played this balancing act for 5 years. I lent my voice and my pen to a publicly traded company with humility and discretion. An audience of demanding professionals and experts awaiting precise and relevant answers.
French
Native or bilingual
English
Fluent
Remote only
Primarily works remotely
Experience
- AccorHotelsProject Manager Digital New Market Lines DepartmentTRAVEL AND TOURISMJanuary 2017 - January 2018 (1 year)Paris, FranceAssist the Director of Digital New Market Lines AccorHotels in developing the revenue and market share of new products distributed on the AccorHotels digital ecosystem.PRIVATE ACCOMMODATION RENTALS- Implementation of an animation plan to promote private rentals (Onefinestay, 25Hours...)- Participation in defining the promotional system jointly with internal and external teams- Coordination of teams for the creation of materials (landing pages, e-news, e-cards, banners, posts)- Launch of campaigns (activation of various channels, call center briefs…)- Semantic and SEO study- Content creation- Results monitoringImplementation of A/B tests on these new products within the AccorHotels digital ecosystem (emailing, booking process…)FOOD & BEVERAGES1. Sales Systems- Redesign of the online subscription site for AccorHotels restaurants in collaboration with ResDiary- Agency briefing and direct project management (graphic charter, wording, UX design, content, sitemap…)- Creation of promotional content- Creation of the sales system (video, testimonials, subscription site, creation of promotional brochures, etc.- Coordination for adaptation of the system with our country relays (contracts, translations…)2. Improvement of the Restaurants by AccorHotels platform- SEO semantic studies- Creation of content optimized for search engines on social networks, Google Snippets, descriptions…- Referencing of restaurants on Google My Business3. Support for restaurants and country relays- Resolution of problems and anomaliesMARKET AND CUSTOMER RESEARCH- Data analysis, benchmarking, competitive intelligence, reporting- Briefing for the Research department to understand the consumption habits of AccorHotels customers in terms of catering and private accommodation rentals.
- Reed ExpositionsCommunication & Digital Marketing Manager - International Trade ShowLUXURY GOODSMay 2009 - May 2014 (5 years)Paris, FranceDIGITAL COMMUNICATION AND WEB MARKETING-CRM>>> Optimization - Management of FR/GB websites <<<- Definition/management of functional evolution (ergonomics, page redesign-evolution, responsive design)- Testing, analysis of marketing statistics (clicks, open rates)- Brief writing and monitoring of graphic element production- Definition of editorial lines/content strategies and original content writing- Knowledge of legal constraints related to copyright>>> Visitor Loyalty <<<- Definition of e-news strategy and planning- Graphic creation/writing of 80 targeted newsletters/year- Technical integration/routing- Operational HTML mastery- KPI definition, analysis and performance reporting- Natural referencing (SEO)>>> Social Media Management <<<- Definition of digital campaign strategy and fan acquisition- Ensure brand consistency on social networks- Comment moderation / e-reputation- KPI definition, results analysis and performance improvement- E-PR and creation of a community of 30 bloggers/influencersSTRATEGIC MARKETING- Management of €1M/year- Participation in marketing plan definition: segmentation/targeting of VIP/Visitor/Press databases- Definition of international promotion strategy- Development/management of media plans in France and internationally: negotiation of advertising space, print and web purchases/exchangesCOMMUNICATION / EDITING- Graphic design/writing of original materials: trend book, flyers, invitation cards/15 different models per target/country, i.e., +100,000 items- Worldwide printing/distribution management- Catalog/plan coordination: layout brief, text/advertising retrieval, translation, layout, print management, delivery- Writing of press releases/kits, reports,- Press coverage analysis- Research/establishment of partnerships and follow-up with the legal departmentMANAGEMENTPress officers (2 people) and internal team (2 people)
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Education
- Master of Business Administration (MBA) Marketing and E-commerce on the Internet / Digital Marketing and E-commercePole universitaire Léonard de Vinci - La Défense2018Sujet de thèse: quel est l'apport du digital sur l'expérience client du touriste: perspectives et prospectives. Etude sur les Millennials. 1e au classement des meilleurs MBA, MS et MASTERS dans le e-commerce et digital MCI est inscrit au répertoire national des certifications professionnelles : « Responsable Ebusiness/Responsable Emarketing » code NSF 312, certification professionnelle de niveau I (fr) et de niveau 7 (eu) enregistrée au RNCP par arrêté le 29/07/2014 publié au JO le 9/08/2014.
- Google Analytics CertificationPole universitaire Léonard de Vinci - La Défense2017La certification GAIQ pour Google Analytics Individual Qualification est proposée par Google. Il s’agit d’une certification de compétences dans le domaine de l’implémentation et de l’utilisation de la solution Google Analytics.