Freelancer profile translated to English.

Description

Need external and temporary support for your marketing & communication projects?

With extensive experience in the Luxury universe, particularly in Perfumes and Wines & Spirits, I am your solution:

I am here if you need external and temporary support to assist you with your strategic thinking and management of marketing, communication & events projects.

I have a passion for beautiful Houses with artisanal know-how and numerous expertise ranging from the development of marketing, communication & image strategy to project management, from defining brand discourse to launching new products, from creating tailor-made experiences to organizing events.

I can share my Portfolio presenting a selection of projects I have worked on as a freelancer - notably for the Champagne Houses Bollinger & Cognac Delamain, Château d’Estoublon - and when I worked within the Pernod Ricard group (for the Cognac Houses Martell, Champagne Perrier-Jouët & G.H. Mumm).

Do not hesitate to contact me, I would be delighted to support you on your projects.

Laëtitia-

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent
Spanish
Basic

Workplace preferences

Can work on-site

Paris (up to 50km)

FREE-LANCE
FREELANCE IN STRATEGY, DEVELOPMENT & 360° ACTIVATION MARKETING, COMMUNICATION & EVENTS
LUXURY GOODS
March 2022 - Today (4 years and 3 months)
Paris, France
+ Support for the construction and deployment of beautiful French artisanal houses: strategic thinking and management of marketing, communication & events projects
+ Responsibilities ranging from the development of marketing and communication strategy to project management, from refining storytelling & concepts to developing new products, from creating tailor-made experiences to organizing events
+ Projects in the world of Luxury, perfumes and cosmetics, wines and spirits - Clients such as Champagne Houses Bollinger & Cognac Delamain, Domaine du Château d'Estoublon
Marketing and communication strategy Brand discourse Product launch Brand activation Customer experience
MAISONS DE CHAMPAGNE G.H. MUMM & PERRIER-JOUËT
PRESTIGE MANAGER - INTERNATIONAL
WINE AND SPIRITS
May 2016 - February 2022 (5 years and 9 months)
Paris, France
+ Definition and implementation of international marketing and communication strategies, specific to VIP clients
+ Collaborations with Luxury Houses: Jimmy Choo, Christie's, Lamborghini, Cartier, Balmain, …
+ Development of ultra-exclusive tailor-made customer experiences during iconic events, such as the Cannes Film Festival, the AmfAR Charity Gala, the Monaco Grand Prix, …
+ Creation of event concepts and brand content in digital format
MAISON DE COGNAC MARTELL
COMMUNICATION MANAGER
WINE AND SPIRITS
March 2012 - April 2016 (4 years and 1 month)
+ Definition and implementation of the international communication strategy
+ Management of VIP events, press events, internal events and Group conventions
+ Artistic collaborations, production of brand platforms and content around know-how, with renowned talents: the trunk maker Pinel & Pinel, the couturier Jean-Charles de Castelbajac, the architect Christian de Porzamparc, the Michelin-starred chef Philippe Labbé, …