Freelancer profile translated to English.

Description

I help entrepreneurs, freelancers, and small businesses structure their marketing, launch their offers, and grow their business.

I transform vague ideas into clear, actionable plans, with a real focus on what drives the business forward, not on theoretical recommendations.

Specifically, I work on:

Go-to-market strategy
Brand positioning
Product management and offer launches
Performance management with KPIs
Marketing project organization

Types of assignments:

Offer launch or repositioning
Structuring a marketing plan
Setting up simple marketing processes
Decision-making support for entrepreneurs

If you're looking for someone reliable, pragmatic, and results-oriented, we can work together.

Industry field of expertise

Languages

French
Native or bilingual
Dutch
Native or bilingual
English
Native or bilingual

Workplace preferences

Can work on-site

Bruxelles (up to 50km)

Boehringer Ingelheim
Brand Manager Pet Retail
PHARMACEUTICALS INDUSTRY
January 2024 - September 2025 (1 year and 8 months)
Brussels, Belgium
Boehringer is a top 20 global pharmaceutical company, focusing on both human and animal health.
• • Lead marketing campaigns for Frontline® and FRONTPRO®, resulting in increase in market share further establishing number one position in the OTC market.
• • Successfully led the end-to-end launch of FRONTCONTROL® in BE OTC market exceeding sales targets.
• • Collaborate closely with cross-functional teams including sales, R&D and regulatory affairs. Ensuring alignment with brand strategy and regulatory requirements.
Product Management Branding Positioning Strategy Product Strategy Go-to-Market (GTM) Strategy
Haier
Product Manager & Trade Marketing Lead
June 2023 - December 2023 (6 months)
Bruxelles, Belgium
Haier is N° 1 Global Major Appliances Brand for 14 consecutive years.
In addition to Product Management of SDA & FS Dish
• • Leading trade marketing strategy for all categories and all brands at retailers
• • Working closely with Sales team and Product Managers in managing full year plans & investments
• • Responsible for the launch of internal Digital Marketing Strategy in close collaboration with Marketing Agency & Product Managers
Product Management Branding Trade Marketing Digital Marketing Strategy Product Strategy
Haier
Junior Product Manager
March 2022 - June 2023 (1 year and 3 months)
Bruxelles, Belgium
• • Product strategy for both Small Domestic Appliances & Free Standing Dish products (channel management, pricing strategy, NPI follow-up)
• • Monitored and evaluated market performance, including sales data, and market share, to inform strategic decision-making and drive product development initiatives
• • Develop marketing & promotional strategies for existing & new range
Product Management Product Strategy Pricing Inventory Management Go-to-Market (GTM) Strategy