Freelancer profile translated to English.
Back to original languageAbout Laëtitia
Are you looking tosustainably change behaviorsthat hinder your projects, costing you time, energy, and money?
Nice to meet you!
I am an expert in behavioral design and nudging.
Specifically, I help companies and local authorities transform intentions intoconcreteandmeasurableactions, using cognitive sciences.
What I offer you:
- Pragmatic solutions,
- A structured methodology: behavioral diagnosis, solution design, implementation, effectiveness measurement.
- An external and scientific perspective, to understand why your target audiences don't act as expected.
- An effective, respectful, and ethical approach that doesn't impose but facilitates.
What sets me apart:
- Over 5 years of field experience in behavioral design and nudging.
- Academic expertise certified by LSE (London School of Economics and Political Science), ranked 1st University in the UK.
- Numerous references (all listed on the dsidein.fr website).
- The ability to work in all fields (environment, culture, workplace safety, etc.).
- The ability to make complex concepts simple and operational, to engage your teams and partners.
- The possibility ofcomprehensivesupport that doesn't stop at recommendations and a roadmap.
French
Native or bilingual
English
Fluent
Spanish
Conversational
Can work on-site
Nantes (up to 50km), La Roche-sur-Yon (up to 50km), Rennes (up to 50km), Vannes (up to 50km), Angers (up to 50km)
Experience
- Château de VersaillesNudge'Lab FacilitatorCULTUREOctober 2023 - October 2023Versailles, FranceThe Nudge'Lab is a hands-on, one-day in-person workshop to:
- Acquire the fundamentals of behavioral sciences.
- Brainstorm your own nudges for your specific problems.
At the end of the Nudge'Lab, participants leave with directly applicable solutions.4 to 9 participants.3 problems addressed. - Région Pays de la LoireBehavioral Designer and Nudge ExpertENVIRONMENTALFebruary 2022 - October 2022 (9 months)Préfailles, France8-month missionLocation: Regional Nature ReserveObjective: Reduce off-trail excursions that damage flora and disturb fauna.Diagnosis - Design - Implementation - Effectiveness Measurement.Measured Results:*-83%of off-trail excursions.
- Sustainable biodiversity preservation.
- Reproducible model for other protected sites.
- SETEC ENERGIE ENVIRONNEMENTBehavioral Designer and Nudge ExpertARCHITECTURE AND URBAN PLANNINGFebruary 2022 - Today (4 years and 4 months)Nantes, FranceCo-contractor for 4 waste disposal centers (design, preliminary design, detailed design phases).Missions:
- Facilitate user circulation.
- Improve sorting quality.
- Raise awareness about reuse, recycling, and sorting.
Specific contribution: integrating behavioral sciences from the design phase to anticipate usage, reduce errors, and enhance the effectiveness of the facilities.
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Certifications
- Decision-making: Judgements, biases and nudgesLSE (London School of Economics and Political Science)2021
- Behavioral Economics Bootcamp CertificateIrrational Labs2021
Skill set (14)
Categories
- Other