Freelancer profile translated to English.

Description

Marketing Project Manager with over 10 years of experience in banking and financial consulting. Experience with large accounts and delivering projects in complex and international environments.

Give me 1 Objective + 1 Budget + 1 Deadline > and I'll take care of the rest!

I have the rigor of a senior corporate professional and the mindset of an entrepreneur.

What I usually handle:

- Marketing strategy and breakdown into an annual action plan

- 360° marketing project management: scoping, vendor sourcing, briefs, project monitoring, and delivery with particular attention to the expected quality level

- Internal communications writing (internal newsletter, market watch, president's messages...)

- Social media management (LinkedIn & Instagram): editorial planning, post writing, publication process, and results monitoring. I also write to make Top Managers and CEOs visible on LinkedIn (Ghostwriting).

- Cross-functional project team management

Topics I have worked on:

Employer brand visibility, product creation and launch, client events, press relations, blog article writing, cold email prospecting, recruitment and product video creation, top manager ghostwriting, sales animation, LinkedIn training, creation of a Welcome to The Jungle showcase, intranet maintenance, brand identity change,...

Tools I use:

Powerpoint, Canva, Notion, ChatGPT, Oktopost, Plannable, Hubspot

Significant Experiences:

- 7 years at BPCE for the 13 Banques Populaires (responsible for the strategic client target of -25 year olds: 50% of new relationships, 900,000 clients).

I loved leading major business projects such as the NRJ Banque Pop' Card, the Erasmus Loan (1st bank in France in 2015), and the Expat Cost (cost of living comparison tool).

- 2 years in Hong Kong for BNP Paribas Wealth Management in marketing support for Asia

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Remote only

Primarily works remotely

Marque personnelle de dirigeants du #SBF120
Ghostwriter
SOCIAL NETWORKS
September 2023 - Today (2 years and 10 months)
- Personal brand strategy and LinkedIn post writing to represent CEOs & Executive Committee members of large corporations on LinkedIn

- Training and coaching of employees for collective speaking on LinkedIn (ambassador community)
Ghostwriting LinkedIn Profile Optimization LinkedIn Written Communication
CAPCO
Marketing Specialist France
CONSULTING AND AUDITS
September 2022 - Today (3 years and 11 months)
Paris, France
Responsible for external and internal communication for the French office of an international financial consulting group.
- Writing communications for the management team
- Writing internal newsletters (office life and press review)
- LinkedIn strategy and post writing
- Recruitment marketing
- Press relations
- Briefing creative team
- Creating communication materials for business teams
- Ghostwriting and LinkedIn training for managers
- Client events
- Creating Welcome to The Jungle page
- Vendor sourcing and project management for the production of a video series to support recruitment efforts
- Obtaining Great Place to Work & Les Décideurs certifications
- Regular reporting in English with UK and German headquarters
LinkedIn Marketing Corporate Communication Communication Strategy Content Marketing Newsletter Writing Ghostwriting Social Media Press Review Digital Communication
Groupe BPCE
Strategic Customer Segment Manager (0-25 years)
BANKING AND INSURANCE
November 2014 - July 2018 (3 years and 8 months)
Île-de-France, France
Responsible for national development and engagement for the 0-28 year old customer segment for the 13 Banques Populaires:
- Development of the strategy, objectives, and annual marketing plan
- Implementation of commercial highlights (Students, Young Professionals, NRJ Card)
- Partnership management to test new acquisition levers (NRJ, Melty, UCPA, etc.)
- Management and commercial monitoring of the NRJ Banque Pop' Card (affinity program, visual creation, etc.) Seeking any product, marketing, and process optimization innovations to develop this strategic market. Closely monitoring consumption trends and millennial expectations.
Marketing Strategy Sales Animation Communication Campaign Strategic Partnerships Business Development Product Management Product Owner Customer Experience Product Launch Website Creation